Baldor Technologies - Senior Manager - Product Marketing (5-10 yrs)

About us:

IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Assessment, and Digital Onboarding. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.

Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.

Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others. We have successfully raised $27M from Elev8 Venture Partners, KB Investment & Tenacity Ventures.

We work fully onsite on all days of the week from our office in Andheri, Mumbai.

We're a perfect match if you..

Can develop and execute marketing strategies to increase product awareness and adoption.

If you're a passionate, experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

Some Requirements:

- MBA with 4-6 years of relevant experience

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- A flair for innovation, ready to reinvent marketing strategies with a fresh, creative approach.

Here's how your day would look like:

- Lead the team of Product Marketers to develop and execute product marketing strategies to drive awareness, adoption, and retention of B2B SaaS products.

- Create compelling messaging, value propositions, and product positioning that resonate with target audiences.

- Collaborate with product and sales teams to develop sales enablement tools and training materials to effectively communicate product value propositions to customers.

- Stay updated on emerging technologies and industry best practices to drive innovation and maintain a competitive edge.

- Work with Product and Propositions teams to develop & execute go-to-market plans for product launches and feature releases, including identifying target segments, defining pricing strategies, and coordinating marketing campaigns.

- Analyze marketing performance metrics and customer feedback to iterate and optimize marketing strategies and tactics.

- Produce high-quality marketing collateral such as presentations, whitepapers, case studies, and website content to support sales efforts