Marketing Manager - Trade Generics - Pharma (5-12 yrs)

Marketing Manager (Trade Generics)

Location - Mumbai/Surat

Experience - 5 to 12 Years

Salary - Upto 20 LPA

Must have:

- Support Sales Team

- Leadership & Team Management,

- Strategic Planning & Business Development,

- Training and Mentoring,

- Market Analysis,

- Wholesalers management,

- Regulatory Management,

- Product Management,

- Branding, Pharmaceutical Industry,

- Trade Generics, Sales Team Support.

Key Responsibilities:

- Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on Direct-to-retail model of sales

- Work closely with the senior advisor & state sales manager for brand building, marketing and promotion

- Initially report to promoter and later to BU head

Educational Qualification: Bachelors/MBA

Experience:

- 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must

- Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferred

Role & Responsibilities

Branding & Marketing Strategy :

- Branding - Guide the product branding, competitor benchmarking to create differentiation for client

- Marketing budget & monitoring - Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness

- Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation

Promotional Materials/Programs:

- Collaterals - Design & develop marketing collaterals to be used by the sales team for product awareness

- Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales

- Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansion

Support to sales team in pilot launch & pan India scale-up :

- Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel

- Actively involve with inputs to create the playbooks from pilot learnings: