Area Sales Manager - Linen Cub Apparels, Tamil Nadu & Kerala

Job Description:
Job Purpose

To devise and implement seasonal sales and marketing plans for Linen Club Apparel and drive aggressive and sustainable profitable growth in the Linen Club Apparel in line with the Business Vision.

Job Context Major Challenges

Job Context:
- Over the years, Linen Club has evolved in a prominent brand in the domestic linen fabric market with a market share of 70%, a leadership position it has been able to sustain over the years. In an endeavour to expand the product offering to the customer, a new line of business - linen ready-made garments is being ventured into.

- Leverage and expand the existing network of partners to launch linen ready-made garment. Undertake sales activities to make Linen Club Apparel a preferred linen garment brand with customer and retailers.

- Build strong and enduring relationship with retailer and ensure him with superior Linen Club Apparel mandated sales and service support.

Job Challenges:

Challenge of achieving sales target in FR Fabric where the realisation is higher and flow of business is around the year.
To understand the buyer s requirement and get the customised collections from the design and development team.
To delight existing customers by providing new designs, products and proactive services.
To develop and introduce new regional brands for increasing the customer base.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Devise and execute seasonal sales plan for EBO s and MBO s - Devise and execute sales plan for the region with the view of market and competition.
- Analyze and provide inputs on season-on-season and year-on-year sales for Linen Club Apparel
- Break-down regional sales targets to sub-area and counter-wise sales target and work towards achieving the same.
- Ensure healthy working relationship between channel partners and the organization
- Ensure timely collection of payments for the retailers along with Linen Club Agents KRA2 Sale and service support to the retailer - Ensure timely replenishments orders for Linen Club Apparel counters
- Monitor continuous sales support to the retailers through Sales Executives KRA3 Monitor and develop Sales Executive s - Provide timely inputs and training to the Sales Executive to continually improve their skills of customer service
- Set counter-wise sales target and drive Sales Executives to achieve the same
- Continually monitor the performance of Sales Executive and take necessary corrective actions as and when required. KRA4 Market Intelligence and Competitor s activities - Continually monitor the market for competitor s activities, customer and retailer trend and pass on to Manager, Linen Club Apparel KRA5 Improve on the Customer satisfaction.
Qualifications:

Minimum Experience Level:
5-10 Years

Report to:
Senior Manager