BigTrunk Communications - Content Writer (2-5 yrs)

Key Responsibilities:

Content Creation:

- Write clear, compelling, and engaging content for websites, blogs, social media, and other digital platforms.

- Create long-form articles, product descriptions, press releases, and marketing copy.

- Adapt tone and style to fit various brand voices and target audiences.

SEO Optimization:

- Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify opportunities.

- Optimize content for targeted keywords, meta tags, headings, and internal/external linking strategies.

- Monitor and apply SEO trends and best practices to improve content performance.

Research and Ideation:

- Perform in-depth research on industry-specific topics to ensure content accuracy and relevancy.

- Generate fresh ideas for content themes and formats that align with business goals and user intent.

- Analytics and Performance Monitoring

- Track content performance metrics, such as organic traffic, bounce rates, and time on page.

- Use insights to refine content strategies and deliver measurable results.

Collaboration:

- Work closely with marketing teams, designers, and developers to align content strategies with overall campaigns.

- Participate in content planning sessions and editorial calendar management.