BigTrunk - Manager - Affiliate Marketing (3-5 yrs)

Job Description:

Affiliate Marketing & Monitoring:

- Monitor affiliate activity, analyze campaign performance, and recommend strategies to enhance revenue streams.

- Expertise in handling various buying models such as CPM, CPC, CPA, CPL, CPV, CPS, CPI, CPR, etc.

- Skilled in using tools like DV360, Tune, Appsflyer, Branch, Singular, Affise, Offer18, and Kochava for traffic and optimization.

Campaign Management Across Channels:

- Manage and optimize branding and performance campaigns across platforms like One Native, Taboola, OTT, News, PayTM, and other first-party apps/websites.

- Experience in handling verticals including BFSI, Education, Gaming, and Travel.

- Utilize 1st-party affiliates, ad networks, email marketing, SMS, and third-party DSPs for campaign execution.

Media Planning & Buying:

- Develop effective media plans tailored to client budgets and advertising goals, balancing branding and performance objectives.

- Oversee the media buying process, including booking inventory and negotiating with partners, advertisers, and publishers to improve profit margins.

Performance Analytics:

- Proficient in analytics tools such as Google Analytics (GA4), GDN, DV360, Appsflyer, Branch, Kochava, and Adjust.

- Measure KPIs and assess ROI, providing data-driven insights and recommendations to optimize campaign performance.

- Create detailed performance reports for stakeholders.

Campaign Optimization & Reporting:

- Implement, optimize, and report on campaign performance.

- Analyze trends, adjust bids, budgets, pacing, and targeting to achieve optimal client results.

Publisher Management & Billing:

- Address billing and invoicing queries from publishers.

- Provide consistent, high-quality service to clients across verticals such as BFSI, Education, Automobile, Gaming, E-Commerce, Travel, and FMCG.

Educational Qualifications:

- Bachelor's/Masters degree in Marketing, Business Administration, or a related field.

- Advanced certifications in Digital Marketing, Google Analytics, or related tools are a plus.

Key Skills and Competencies:

- Strong analytical and strategic thinking abilities.

- Excellent communication and negotiation skills.

- Proven ability to work collaboratively in a team environment.

- Proficiency in campaign management tools and analytics platforms.

- A results-oriented approach with a focus on achieving measurable outcomes.