Team Lead- Social Media

The Social Media Lead at BHIVE will be responsible for developing and executing a comprehensive social media strategy to enhance brand awareness, engagement, and lead generation. This role involves managing BHIVE s presence across multiple platforms, leading a team, optimizing content performance, and collaborating with internal and external stakeholders to drive digital growth.

Key Responsibilities:

Strategy & Execution:

• Develop and execute a comprehensive social media strategy to enhance brand awareness, engagement, and lead generation.
• Manage and oversee BHIVE s social media presence across LinkedIn, Instagram, Twitter, YouTube, Facebook, and emerging platforms.
• Define and implement content calendars ensuring a consistent brand voice and visual identity.
• Experiment with new social media trends, formats, and platform features to optimize performance.

Content & Community Management:

• Plan, create, and schedule high-quality content, including posts, stories, reels, videos, and interactive formats.
• Lead community engagement by responding to comments, messages, and queries promptly.
• Identify and execute real-time marketing opportunities, leveraging trending topics and cultural moments.

Analytics & Performance Optimization:

• Track, analyze, and report key social media metrics (engagement, reach, follower growth, conversions, etc.) using analytics tools.
• Provide actionable insights to optimize content and campaign performance for better audience engagement.
• Conduct competitor analysis to identify trends, gaps, and new opportunities.

Team Leadership & Collaboration:

• Lead and mentor a team of social media executives, ensuring timely execution of content strategies.
• Collaborate with design, content, and marketing teams to align social media efforts with broader marketing campaigns.
• Work closely with PR, influencers, and brand partners to amplify BHIVE s digital presence.

Campaigns & Partnerships:

• Develop and execute social media campaigns for brand initiatives, product launches, events, and promotions.
• Build and manage influencer collaborations and brand partnerships to enhance reach and credibility.
• Ensure all social media activities are aligned with BHIVE s overall marketing and business goals.

Key Requirements:

• 5-8 years of experience in social media management, with at least 2 years in a team lead role.
• Proven experience in managing and scaling social media channels for brands, preferably in B2B, real estate, or coworking industries.
• Strong understanding of content strategy, audience psychology, and engagement tactics.
• Hands-on experience with social media analytics tools (Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.).
• Ability to lead a team, provide creative direction, and drive data-driven decision-making.
• Experience in influencer marketing and brand collaborations is a plus.
• Excellent communication skills, creative mindset, and a deep understanding of digital marketing trends.