Best InfoSystems - Director - Marketing (6-8 yrs)

Position: Director of Marketing - India

Location: Bhartiya City, Bangalore

Job Type: Full-Time

Job Description:

Who We Need:.

- Focused on creating value by driving exceptional performance.

- To enable the business to exploit its potential and to lead the company successfully through this next phase of growth, we are seeking a strong Director of Marketing in Bangalore, India.

- We are looking for an enthusiastic leader who will not only drive our regional marketing strategy, but also provide strategic leadership and leverage analytics to increase the brand value.

- This is a fundamental role responsible for the leadership, strategy, growth and return on investment of our regional India Marketing team.

We have 6 key audiences across 3 categories that we serve:

- Customers + prospects.

- Employees + prospects.

- Consultants + prospects.

Core Competencies:

Brand Awareness & Strategy:

- Develop and implement a comprehensive regional brand strategy to increase visibility and establish as a market leader and employer of choice in the digital engineering services space.

- Oversee and refine brand messaging across all regional channels to ensure consistency, differentiation, and alignment with customer & jobseeker needs.

Demand Generation:

- Lead demand generation efforts to drive lead acquisition, conversion, and retention strategies across both inbound and outbound channels in India.

- Collaborate with the sales and business development teams to optimize lead funnels, ensure alignment between marketing and sales objectives and track ROI.

Lead Generation & Campaigns:

- Develop, execute, and optimize lead generation campaigns to support business development goals.

- Oversee digital marketing initiatives including SEO, SEM, email marketing, and content marketing to drive qualified leads and increase conversion rates.

- Manage marketing automation tools and lead nurturing systems to ensure sustained engagement with prospects.

Team Growth & Development:

- Build, scale, and mentor a high-performing marketing team, ensuring alignment with business objectives and growth targets.

- Provide coaching and professional development opportunities for team members to enhance their skills and productivity.

Cross Departmental Collaboration:

- Act as a liaison between marketing, sales, client engagement, recruiting and People Operations teams to ensure campaigns and initiatives are executed effectively.

- Collaborate with internal stakeholders to understand business priorities and adjust marketing strategies to support organizational sales and recruiting goals.

Campaign Execution & Resource Management:

- Manage the execution of high-impact marketing campaigns, ensuring proper resource allocation, timelines, and cross-functional collaboration.

- Ensure adequate bandwidth for mission-critical campaigns and business development objectives, optimizing resource allocation to meet timelines.

Performance Analysis & Reporting:

- Define and track key performance indicators (KPIs) for marketing initiatives and provide regular updates to senior management on campaign effectiveness.

- Utilize data and insights to refine strategies, improve campaign performance, and optimize ROI for each tactic.

Experience & attributes:

- 6+ years of Marketing leadership experience in IT products or services (solutions and staffing), with a proven track record of success in driving demand generation, lead generation, and brand awareness in a fast-paced environment.

- Degree in Marketing, Communication, or similar relevant field.

- Attract, empower and retain outstanding marketing talent.

- Create an "identity" for marketing in India that has social cohesion, emphasizes ROI and is a dynamic place to work.

- Maintain effective knowledge of market trends to identify future business opportunities.

- Work with and champion marketing cross-functionally across sales, solutions and delivery teams to drive both regional and global goals.

- High emotional intelligence, extraordinary creativity, data-driven & result-oriented.

- Sense of ownership and pride in your performance and its impact on the company's success.