VINZ GLOBAL- Manager - Marketing (6-8 yrs)

Job Description:

- We are seeking an experienced Marketing Manager to join our team in Pune.

- This on-site role involves implementing a wide range of marketing activities to drive brand awareness, public relations, demand generation, digital marketing, and channel marketing.

- You will work under the guidance of the Director of APAC Marketing and collaborate closely with the Managing Director for India & Middle East to align marketing efforts with business and sales objectives across these regions.

Roles and Responsibilities:

Integrated Marketing Planning:

- Design and execute integrated marketing plans to enhance brand awareness, customer engagement, and lead generation.

- Drive cross-selling and up-selling initiatives to support the sales pipeline.

Stakeholder Collaboration:

- Collaborate with Field Sales, Channel Sales, Pre-sales, and other stakeholders to implement marketing programs aligned with business goals.

Budget Management:

- Manage marketing budgets effectively, focusing on maximizing return on investment (ROI).

- Generate reports and analytics to evaluate results against regional targets and refine marketing strategies.

Channel Marketing:

- Develop and execute regional channel marketing programs in collaboration with the channel team and local partners.

- Manage Market Development Funds (MDF) with local partners and key alliances.

Content Development and Localization:

- Create and localize press releases, sales enablement tools, presentations, collateral, and regional success stories.

- Maintain inventory for marketing collateral and promotional materials.

Internal Communication:

- Communicate marketing initiatives, product announcements, events, and sales enablement tools to the local team.

Lead and Database Management:

- Oversee lead generation and database processes, ensuring alignment with best practices.

- Collaborate with SDR and sales teams to manage lead dispositioning, qualification, and contact management.

Marketing Program Execution:

- Coordinate internal and external resources to launch and execute marketing programs efficiently.

- Ensure adherence to standardized marketing processes and tools.

Digital Marketing and Social Media:

- Implement inbound marketing, content marketing, SEO, SEM, and social media campaigns to support regional objectives.

Skills and Qualifications Required:

- Education: Bachelor's/Master's degree in Business, Marketing, or a related field.

- Experience: 6-8 years in marketing, preferably in a business-to-business (B2B) environment.

Technical Skills:

- Proficiency in digital marketing, including SEO, SEM, and social media.

- Experience with marketing automation platforms (Marketo) and CRM tools like Salesforce.

- Proficiency in MS Windows applications.

- Project Management: Strong ability to manage multiple projects, prioritize tasks, and meet deadlines.

- Communication: Excellent verbal and written communication skills with confidence in presenting ideas.

- Interpersonal Skills: Strong ability to build relationships with sales leadership, cross-functional teams, and peers.

- Travel: Willingness to travel occasionally.

- Market Knowledge: Familiarity with the contact center and customer service market space is a plus.