Lead - Search Engine Optimization (5-7 yrs)

Job Title: SEO Lead

Experience: 5-7 Years

Work Hours: 4PM to 1AM IST

Job Type: Remote

Employment Type: Full-Time

Key Responsibilities:

1. SEO Strategy Development:

- Develop and execute comprehensive SEO strategies tailored for e-commerce platforms, with a primary focus on the USA market.

- Conduct competitor analysis and market research to identify gaps and opportunities.

2. On-Page Optimization:

- Optimize product pages, category pages, and landing pages for maximum visibility.

- Conduct keyword research and mapping to align with user intent and business goals.

- Ensure all on-page elements, including meta titles, descriptions, and content, adhere to SEO best practices.

3. Off-Page Optimization:

- Plan and implement effective backlink strategies to increase domain authority and organic traffic.

- Identify and collaborate with relevant influencers, bloggers, and websites for link-building opportunities.

4. Technical SEO:

- Conduct regular site audits to identify and resolve issues related to crawlability, indexation, and site performance.

- Optimize website speed, mobile usability, and Core Web Vitals for better user experience and rankings.

5. Analytics & Reporting:

- Use tools like Google Analytics, Search Console, SEMrush, and Ahrefs to track, analyze, and report performance metrics.

- Provide actionable insights and recommendations based on data-driven findings.

6. Collaboration:

- Work closely with content, marketing, and development teams to implement SEO strategies.

- Provide SEO training and guidance to team members as needed.

Key Requirements:

- Experience: Minimum 5-6 years of hands-on experience in SEO, specifically for e-commerce businesses targeting the USA market.

- Knowledge: Deep understanding of search engine algorithms, ranking factors, and industry trends.

- Technical Skills: Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar platforms.

- Results-Oriented: Proven track record of driving organic traffic growth and increasing ROI through strategic SEO initiatives.

- Analytical Mindset: Strong ability to analyze data, identify trends, and implement data-driven decisions.

- Communication Skills: Excellent verbal and written communication skills, with the ability to present SEO insights and strategies clearly.

Preferred Qualifications:

- Experience in Shopify, WooCommerce, Magento, or other e-commerce platforms.

- Familiarity with local SEO strategies for the USA market.

- Previous experience managing a team of SEO specialists.