OYO Rooms - Search Engine Optimization & Content Manager (3-8 yrs)

JD - SEO & Content Manager

SEO Strategy and Implementation

- Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings.

- Perform ongoing keyword research and competitor analysis to identify growth opportunities.

- Optimize website structure, on-page elements, and content for search engines.

- Monitor and analyze site performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.

Content Strategy and Development

- Create and manage a content calendar aligned with business goals and target audiences.

- Develop high-quality, SEO-optimized blog posts, articles, landing pages, and other web content.

- Collaborate with writers, designers, and developers to ensure content is engaging, relevant, and aligned with SEO best practices.

Technical SEO

- Identify and resolve technical SEO issues, including crawl errors, site speed, mobile usability, and indexation problems.

- Implement schema markup, redirects, and XML sitemaps.

Performance Monitoring and Reporting

- Track and report on key SEO and content performance metrics, such as organic traffic, keyword rankings, and conversion rates.

- Use data insights to refine strategies and improve results.

Content Marketing and Outreach

- Plan and execute link-building and outreach campaigns to improve domain authority.

- Repurpose and distribute content across various channels (social media, newsletters, etc.).

Team Collaboration

- Work closely with marketing, product, and development teams to align SEO and content goals with broader business objectives.

- Manage and guide freelance writers, editors, and other content contributors.

Requirements

- Bachelor's degree in Marketing, Communications, or a related field.

- 3+ years of experience in SEO and content marketing roles.

- Proven track record of driving organic traffic growth.

- Strong understanding of SEO principles, algorithms, and tools (e.g., SEMrush, Ahrefs, Moz).

- Excellent content creation, writing, and editing skills.

- Analytical mindset with attention to detail.

- Strong project management and organizational skills.

- Ability to work collaboratively across teams.

- Experience with local SEO and international SEO.

- Knowledge of emerging trends in SEO and content marketing.