Senior Manager - SEO, ASO and Remarketing

Role & responsibilities

1. SEO Management:

• Oversee all SEO activities including keyword research, on-page and off-page optimization, link-building, and technical SEO.
• Conduct regular SEO audits and competitor analysis to identify opportunities for improvement.
• Collaborate with content and web development teams to ensure SEO best practices are followed.

2. ASO Management:

• Lead the ASO strategy for mobile apps, including keyword optimization, app store listing, A/B testing, and tracking app performance.
• Work closely with agency to drive ranking on app store as well drive app downloads

3. Remarketing:

• Develop and manage remarketing campaigns across various platforms to re-engage users and drive conversions.
• Implement and optimize personalized remarketing strategies to enhance user engagement and ROI.

4. Performance Tracking & Reporting:

• Set KPIs and monitor the performance of SEO, ASO, and remarketing campaigns.
• Provide regular reports and insights to senior management, highlighting successes, areas for improvement, and strategic recommendations.

5. Collaboration:

• Work cross-functionally with other marketing teams, product managers, and external partners to ensure cohesive and integrated marketing strategies.
• Liaise with external agencies and vendors as needed to support digital marketing initiatives.