Head - SEO & ASO

Role & responsibilities :-

• Develop and execute comprehensive SEO and ASO strategies to drive organic growth and improve visibility across web and app platforms.
• Conduct keyword research and optimize website content, app titles, descriptions, and other metadata for target audiences and algorithms.
• Analyze performance metrics using tools like Google Analytics, Search Console, and app store analytics to identify opportunities and optimize strategies.
• Implement technical SEO best practices, including site speed, mobile-first optimization, and schema markup.
• Optimize app store assets (screenshots, icons, videos) and perform A/B testing to enhance conversion rates.
• Monitor and adapt to algorithm updates, search trends, and competitor strategies to maintain rankings and visibility.
• Collaborate with content, product, design, and development teams to align efforts with business objectives.
• Lead and mentor a team of SEO and ASO specialists, fostering growth and ensuring high performance.
• Define and track KPIs to measure the success of SEO and ASO initiatives, ensuring continuous improvement.
• Stay updated on industry trends, emerging tools, and technologies to maintain a competitive edge.

Preferred candidate profile :-

SEO and ASO Expertise: 4+ Years of experience in developing and executing successful SEO and ASO strategies, with in-depth knowledge of search engine and app store algorithms.

Analytical Skills: Strong ability to interpret data from tools like Google Analytics, Search Console, App Store Connect, and other performance analytics platforms to inform decisions.

Technical Proficiency: Deep understanding of technical SEO practices, including website architecture, site speed optimization, mobile-first indexing, and schema markup.

Creative Optimization: Expertise in creating and optimizing app store assets (titles, descriptions, screenshots, icons) and executing A/B tests to improve conversion rates.

Leadership and Collaboration: Demonstrated experience leading teams and collaborating with cross-functional stakeholders to align SEO and ASO strategies with broader business goals. Adaptability and Innovation: Ability to stay ahead of industry trends, algorithm changes, and emerging technologies to maintain competitive advantage.

Candidates with prior experience in Edtech Companies will be preferred.