Area Business Development Manager - Industrial Division - Adhesives

Role & responsibilities

• Responsible for leading and executing business development strategies within designated area to drive revenue

growth and expand market share.

• Responsible for lead generation, Customer prospecting, tracking competitor activities, assisting product trials,

gathering market intelligence in the assigned territory.

• Generate Secondary orders through connect with customers, actual users, channel partners in the assigned

territory.

• Act as a communication channel between customers & organization during the process of Order generation,

order execution, material supply, statutory forms collection, payment collection etc.

• Connect with existing/newly converted users for their day to day sales related support.
• Responsible for execution of BTL promotion activities and Marketing Initiatives to create Brand, Product &

application awareness.

• Act as a communication channel between customer, distributors & Internal stakeholders for during business

development cycle & after sales support.

Preferred candidate profile

• Building Materials
• Paints

Strategic Planning

• Develop and implement comprehensive business development plans

aligned with company objectives and market dynamics.

• Analyze market trends, competitor activities, and customer needs to

identify growth opportunities and market gaps.

Sales & Revenue Generation

• Lead Generation: Prospecting & hunting for new leads from the

existing territory, maintain database, lead/prospect funnel

management.

• Support BD Efforts: Competitor Sample collection, Sample trial followup,

keeping eye on competitor action

• Achievement of business development targets as per Business Unit

objectives.

• Identify customer | users need and new applications and engage with

backend team to fulfil customers requirement.

Relationship Management

• Cultivate strong relationships with existing clients to ensure customer

satisfaction and loyalty.

• Identify and engage with potential clients, partners, and industry

Customer Management

• Drive the customer development program through need

identification, product presentations, trials, commercial discussion &

regular supplies.

• Appoint Industrial distributors & dealers in the assigned territory as

per the business requirement.

• Complain handling at Industrial Customer / Customer level and

thereby ensure good service.

Reporting & Analysis

• Prepare regular reports on sales performance, market trends, and

competitor activities for management review.

Team Management

• Discuss Organization performance need with all TSM on regular

intervals.

• Listen to Team Field Issues and guide based on technical and market

experience.

• Uplift the morale of all team members and counsel for better

performance and sales matrix achievement; appreciate the team for

short wins.

• Create healthy sportsmanship competition