Key Accounts Manager - eCommerce (8-12 yrs)

- The Key Accounts Manager - E-Commerce is responsible for driving profitable growth for Mother's Recipe and other DFPL brands through E-Commerce platforms.

- This includes sales planning, leveraging digital marketing, managing marketplace operations, and building strong client relationships.

Key Responsibilities:

Strategic Planning:

- Align E-Commerce initiatives with organizational goals for PAN India Modern Trade (MT) business.

- Identify new opportunities and outlets to drive business expansion.

- Analyze revenue potential and conduct forecasting for strategic decision-making.

E-Commerce Operations:

- Develop and implement sales strategies to achieve revenue targets.

- Track sales trends using analytics and perform web audits for performance improvement.

- Execute digital marketing initiatives and optimize campaigns for better ROI.

- Plan and monitor paid marketing campaigns, promotions, and partnerships on platforms like Amazon, Flipkart, BigBasket, and others.

- Ensure accurate and compelling product descriptions on marketplace platforms.

- Leverage SEO, SEM, and other marketing tools to enhance product visibility.

- Foster strong relationships with E-Commerce accounts to establish DFPL as a premium supplier.

- Manage product updates, inventory levels, and budgets for E-Commerce activities.

Collaboration:

- Coordinate with Sales & Marketing teams to align E-Commerce strategies with broader sales plans.

- Partner with Finance & Accounts for budgeting, tracking profitability, and compliance.

- Work closely with Operations & Logistics teams for seamless order processing, inventory management, and timely delivery.

Customer Service:

- Address customer inquiries related to E-Commerce transactions and orders.

- Monitor service quality to ensure positive customer experiences.

Market Analysis:

- Research competitors' strategies and analyze market trends to stay ahead in the E-Commerce domain.

Skills and Qualifications Required:

- Strong communication, interpersonal, and presentation skills.

- Analytical thinking with experience in forecasting and data interpretation.

- Proficiency in digital marketing, SEO, SEM, and online marketplace management.

- Deep understanding of E-Commerce platforms and customer behavior.

- Experience in building and maintaining relationships with key accounts.

- Team collaboration and budget management expertise.

- Bachelor's degree in a relevant field, with an MBA in Marketing preferred