eCommerce Manager - Retail (8-10 yrs)

Job Summary

The E-commerce head will lead the overall digital sales strategy and drive exponential growth across Marketplace, Outright, B2B, and B2C channels. This individual will oversee the entire ecommerce ecosystem, focusing on sales, operations, inventory management, customer experience, and digital marketing for the company's sports footwear and apparel products. The ideal candidate will bring strong strategic thinking, a deep understanding of ecommerce dynamics, and expertise in the sportswear retail industry to elevate the brand's digital footprint and revenue.

Key Responsibilities

1. Strategic Planning & Execution

- Develop and implement a comprehensive ecommerce strategy that aligns with business goals, focusing on expanding Marketplace, Outright, B2B, and B2C channels.

- Identify and drive growth opportunities, ensuring maximised revenue, profitability, and market share for sports footwear and apparel products.

- Analyze industry trends, competitive landscape, and customer insights to inform strategy and improve market positioning.

2. Marketplace & Outright Management

- Oversee and optimize the company's presence on third-party marketplaces (e.g., Amazon, Flipkart, Myntra, etc.) to increase visibility and sales.

- Negotiate and manage terms with outright partners, ensuring product availability, pricing alignment, and inventory control.

- Develop effective pricing, promotion, and inventory strategies for various platforms to stay competitive.

3. B2B & B2C Ecommerce Operations

- Lead B2B ecommerce strategies, fostering partnerships with key accounts, distributors, and sports franchises.

- Drive B2C website optimization, enhancing the customer journey, and ensuring a seamless and engaging shopping experience.

- Oversee website performance, SEO, PPC, and digital advertising, working closely with marketing to drive traffic and conversion.

4. Team Leadership & Development

- Build, lead, and mentor a high-performing ecommerce team, ensuring effective collaboration across functions (e.g., marketing, logistics, finance).

- Foster a performance-driven culture, providing guidance, coaching, and feedback to team members.

5. Analytics & Performance Management

- Establish KPIs to measure success across each ecommerce channel and regularly report performance to executive management.

- Use data-driven insights to make informed decisions, optimize strategies, and continuously improve the ecommerce experience.

- Implement and monitor inventory management systems to maintain optimal stock levels and avoid stockouts or overstocking.

6. Customer Experience & Brand Consistency

- Ensure a cohesive and consistent brand experience across all digital touchpoints, maintaining high standards for customer satisfaction.

- Address and resolve customer feedback, complaints, and inquiries in a timely manner, working with customer service teams as needed.

7. Compliance & Risk Management

- Maintain compliance with industry regulations, ecommerce policies, and data privacy standards.

- Implement risk management strategies to protect digital assets, customer data, and brand reputation.

Qualifications

- Master's degree in Business, Marketing, Digital Marketing, or related field; MBA preferred.

- Experience: 8+ years in ecommerce, with a focus on sports, apparel, or retail industries.

- Expertise: Proven track record in managing Marketplace, Outright, B2B, and B2C channels, with a deep understanding of ecommerce KPIs and digital analytics.

- Skills: Strong analytical, negotiation, and leadership skills; proficiency in ecommerce platforms, Google Analytics, SEO, and digital marketing tools.

- Competencies: Strategic thinker, results-driven, excellent communication skills, customer-centric approach, and adaptability to fast-paced environments.

Key Performance Indicators (KPIs)

Revenue growth across Marketplace, B2B, and B2C channels.

Customer satisfaction and Net Promoter Score (NPS).

Conversion rate, traffic growth, and Average Order Value (AOV).

Inventory turnover rate and stock management accuracy.

Marketplace and website performance metrics.