Location: GreenPark, Delhi Experience: 1 to 3 years
Company Profile:
We @Assembly ( www.assemblytravel.com ) are keen to collaborate with young, potential talent that shows an inclination to learn and grow within the digital media / ecommerce industry with a very promising opportunity to build a large e-commerce brand in the luggage space. We can assure you to meet all your goals to grow organically with us.
We are an emerging ecommerce brand in the luggage space and growing well. Our design philosophy is to create products that make the travel experience better, enabling smoother transit better organization on a trip. Our core distribution marketing channels is digital, with specific emphasis on direct-to-consumer (own website)
Social Media role needs-
Conceptualise and strategise engaging Social Media platform specific content that our community loves - LinkedIn, Instagram, Facebook, Youtube while maintaining the brand tonality.
Execute the posts break-down on monthly calendars with the design/photography/influencers team to deliver campaign goals.
Execute concept-driven branded content that brings brand recall and engagement.
Handle inbound outreach for influencers and maintain relationships with the recurrent ones.
Manage seeding, tracking encourage User Generated Content (UGC).
Build mini content campaigns on social platforms to promote new categories, special offers increase Assembly s travel community s participation.
Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective.
Support creative team in development of creatives for the marketing team.
Production:
Look in to and manage the production of in-house shoots - photography and lifestyle.
Strategise concepts for new content depending on the requirement - new launch, BTS, lifestyle shoot.
Be the POC with all production related stakeholders and maintain relationships - models, modelling agencies, videographers/photographers, stylist, make-up artists.
Ensure the smooth slow of the shoot.
Take complete operational ownership of any in-house shoot that is being planned.