Lead - Performance Marketing (5-7 yrs)

About the job:

Job Title: Lead Performance Marketer

Seniority Level: Lead / Team Lead

Experience: Minimum 5 years in Performance Marketing

Location: Vadodara / Hybrid

Focus Regions: India & North America

Job Description:

- As a Lead - Performance Marketer, you will play a pivotal role in driving growth and achieving ambitious marketing goals across India and North America.

- Your responsibilities will include strategizing, executing, and optimizing high-impact paid acquisition campaigns across digital channels.

- Using data-driven insights, you'll ensure maximum ROI while navigating diverse market dynamics.

- This role requires an analytical mindset, proficiency with performance marketing tools, and a deep understanding of digital channels.

Key Responsibilities:

- Campaign Strategy & Execution: Develop and implement performance marketing strategies tailored for India and North America, managing campaigns across social media (Facebook, Instagram, LinkedIn), SEM, display advertising, and other platforms.

- Market Research & Analysis: Conduct market research and competitive analysis to identify opportunities, adapt campaigns to resonate with target audiences, and address regional nuances.

- Performance Optimization: Leverage tools like Google Analytics to analyze campaign performance, conduct A/B tests, and implement improvements to maximize ROI and achieve KPIs.

- Reporting & Insights: Create dashboards and reports to present performance data and actionable insights to stakeholders.

- Budget Management: Oversee budgets for campaigns, ensuring efficient resource allocation and forecasting performance against spending.

- Collaboration: Work closely with creative, sales, and product teams to align marketing efforts with broader business goals.

- Innovation & Testing: Stay updated on industry trends and test new channels, strategies, and tactics to enhance campaign performance.

- KPI Monitoring: Define, track, and report on KPIs, ensuring alignment with company objectives.

Qualifications:

Experience:

- At least 5 years in performance marketing, with a proven track record in managing campaigns across India and North America.

Technical Proficiency:

- Hands-on experience with platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, and similar tools.

Data-Driven Approach:

- Expertise in data analysis and modeling to extract actionable insights.

Strong Communication:

- Ability to present complex data and insights effectively to stakeholders at all levels.

Education:

- Bachelor's degree in Marketing, Business, or a related field.

Skills:

- Performance Marketing

- SEM & SEO

- PPC & Display Advertising

- Paid Search & Social Media Marketing

- Data Analysis & A/B Testing

- Marketing Automation & CRM Tools (HubSpot, SEMRush)

- Budget Management

- Market Research and Competitive Analysis (India & North America)