SEO Specialist

Position: SEO Specialist
Experience Required: Minimum 3 years

Location: Kochi
Employment Type: Full-Time, Work from Office

About the Role:

We are seeking a skilled and results-driven SEO Specialist to optimize both website performance and mobile app visibility. The ideal candidate will have a strong background in search engine optimization (SEO) as well as expertise in app store optimization (ASO) to drive traffic, improve rankings, and maximize user acquisition.

Key Responsibilities:

Search Engine Optimization (SEO):

• Conduct comprehensive keyword research to identify opportunities and trends.
• Optimize website content, meta tags, headings, and URLs for search engines (on-page SEO).
• Develop and execute link-building strategies to improve domain authority (off-page SEO).
• Perform regular technical SEO audits to identify and resolve issues like broken links, page speed, and mobile usability.
• Collaborate with content creators to produce SEO-friendly content such as blogs, articles, and landing pages.
• Analyze competitors to identify gaps and opportunities for improvement.
• Monitor and report on website performance using tools like Google Analytics, Google Search Console, and other SEO platforms.

App Store Optimization (ASO):

• Perform keyword research specific to app stores (Google Play Store and Apple App Store).
• Optimize app titles, descriptions, screenshots, videos, and icons to improve app visibility.
• Track and analyze app performance metrics, including downloads, user engagement, and reviews.
• Conduct A/B testing for app metadata to improve click-through rates (CTR) and conversions.
• Monitor and adapt strategies based on app store algorithm updates.
• Collaborate with developers and designers to ensure app performance and user experience align with optimization strategies.
• Encourage positive reviews and ratings to enhance app reputation.

Skills and Qualifications:

• Experience: Minimum 3 years in SEO and at least 1 year in ASO.
• Technical Expertise: Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, App Annie, Sensor Tower, and SplitMetrics.
• CMS Knowledge: Familiarity with WordPress, Shopify, or other content management systems.
• Programming Knowledge (Preferred): Basic understanding of HTML, CSS, JavaScript, and JSON files for app stores.
• Data Analysis: Strong analytical skills to interpret data and drive actionable insights.
• Communication Skills: Excellent verbal and written communication skills to collaborate with teams and create optimized content.
• Certifications (Preferred): Google Analytics, App Store Optimization certifications, or other related qualifications.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to work on innovative projects across diverse industries.
• Access to leading SEO and ASO tools and platforms.
• Flexible work environment with opportunities for professional development.

Perks: Networking opportunities, Sense of purpose, inspiring environment