Digital Marketing Manager

Job responsibilities include but are not limited to:

• Design and manage the strategy and execution for digital marketing campaigns across multiple channels including SMM, SEO, mobile, and paid social to reach weekly lead targets by geography.

• Attaining key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights. • Collaborates with CRM team to find out the outcomes of leads.

• Develops digital marketing strategy by studying economic indicators, latest trends and upcoming occurrence

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifying customers and their current and future needs, and monitoring the competition. • Products focus- Insurance, Broking, Investment.

• Managing and creating online by giving targets and getting them achieved. Qualifications and Skills:

• Minimum graduates with knowledge of Digital Marketing • Excellent communication and interpersonal skills.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

• Strong written/verbal communication and analytical skills. • Proven work experience in digital marketing.

Share your CV on hr.neha@arihantcapital.com