Vice President - Product Marketing - SaaS (8-12 yrs)

About The Company:

Ara's Client is building the world's #1 platform experience for Co-Op and Collaborative Marketing. Platform hosts a comprehensive suite of Apps converging Advertising, Marketing and Demand Planning needs of 1000s of Merchants and Sales Channel Partners for Retailers and Brands respectively. The world of co-op marketing, while being 100+ years old and a $150+ Billion industry as of 2019, is riddled with elementary, archaic and fragmented processes (sometimes non-existent).

The Role:

We are seeking a dynamic Head of Marketing (VP - Marketing) to lead our marketing initiatives and propel us to the next level. If you're a product marketing expert, community builder, data-driven strategist, and a savvy leader who thrives in scaling high-growth enterprise SaaS businesses, we want to talk to you!

Key Responsibilities:

Product Marketing & Positioning:

- Craft compelling product marketing strategies that clearly differentiate our platform from competitors.

- Lead messaging, positioning, and product launches, making our features resonate with target audiences.

Content & Community Building:

- Lead content marketing initiatives including whitepapers, blogs, webinars, and videos to engage our ICP.

- Foster a vibrant community through AMAs, podcasts, and influencer partnerships, positioning us as thought leaders in Retail Media.

Demand Generation & Campaigns:

- Design and execute innovative demand generation campaigns, events, and thought leadership initiatives to drive growth.

- Partner with Sales and Product teams to ensure seamless lead flow and measurable demand outcomes.

Sales Enablement:

- Develop impactful sales tools and resources, educating internal and partner Sales teams on product value and market insights.

- Support sales success by aligning marketing initiatives with business goals.

Competitive & Market Intelligence:

- Build intelligence on competitive offerings and industry trends to refine marketing strategies and product positioning.

- Leverage insights to enhance market differentiation and growth acceleration.

Client Councils & Evangelism:

- Build a Client and Influencer Advisory Council to foster meaningful discussions and deepen engagement.

- Act as an evangelist for our product by nurturing relationships with key clients and influencers.

Team Leadership & Execution:

- Lead and grow a high-performing marketing team, fostering collaboration and hands-on execution of marketing KPIs.

- Establish data-driven marketing processes, tracking performance and optimizing initiatives for maximum impact.

Strategic Planning & Budget Management:

- Develop and own the overall marketing strategy, aligning it with company growth goals.

- Manage the marketing budget efficiently, ensuring a focus on high-impact, ROI-driven activities.

Skills Required:

- Proven track record in scaling marketing efforts from early stages (Series B to Series D) in B2B environments.

- Deep expertise in product marketing, content marketing, performance marketing, and community building.

- Strong understanding of Retail Media, AdTech, or related industries is a huge plus.

- Exceptional communication and storytelling skills, with the ability to craft compelling messages that resonate with target audiences.

- Highly analytical, data-savvy, and process-oriented, with a strong focus on measurable outcomes.

- Experience managing cross-functional teams and building a collaborative, inclusive culture.

- Familiarity with marketing technologies, CRM tools (e.g., HubSpot, Marketo), and analytics platforms.

- Strong leadership, strategic thinking, and decision-making abilities

Qualifications & Experience:

- 8+ years of experience in marketing leadership roles, preferably in enterprise SaaS companies.