Marketing Lead

Position Overview:
We are looking for a strategic and results-oriented Product Marketing Lead to drive our marketing initiatives and help us achieve our growth objectives. The ideal candidate will have a strong background in product marketing and a deep understanding of the real estate and technology industries.

As a Content Marketing Specialist and Lead Marketer at Office Advisor, you will play a crucial role in steering content activities while leading overall marketing efforts. You will be responsible for developing and executing content marketing strategies that align with company objectives, enhancing brand presence, and driving engagement with our target audience. Additionally, you will collaborate with cross-functional teams to maintain consistency in messaging and brand voice, ensuring the success of our marketing initiatives.

Responsibilities:

• Strategy Development:

Develop and execute comprehensive product marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

• Market Research:

Conduct market research to identify customer needs, market trends, and the competitive landscape.

Use insights to inform product positioning and SEO-optimized marketing strategies.

• Go-to-Market Plans:

Create and implement go-to-market plans for new product launches, including messaging, positioning, and promotional activities.

• Cross-Functional Leadership:

Collaborate with product management, sales, and other teams to ensure alignment and effective execution of marketing initiatives.

• Content Creation:

Oversee the creation of compelling marketing content, such as website copy, blog posts, whitepapers, and case studies.

• Campaign Management:

Plan and manage multi-channel marketing campaigns to drive demand generation and lead nurturing.

• Performance Analysis:

Monitor and analyze marketing campaign performance and key metrics.

Use data to optimize strategies and achieve key performance indicators (KPIs).

• Team Leadership:

Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.

• Budget Management:

Manage the marketing budget effectively, ensuring efficient allocation of resources to maximize return on investment (ROI).

Qualifications:

Education:

• Bachelors degree in Marketing, Business, or a related field.
• MBA is a plus.
• Role: Marketing Manager
• Industry Type: Real Estate
• Department: Marketing & Communication
• Employment Type: Full Time, Permanent