Application Developer-Adobe Analytics

As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for:

Adobe Analytics

• Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications.
• Set up and manage eVars, props, and events for capturing data.
• Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data.
• Collaborate with developers to implement data layers and custom tagging solutions.
• Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs.
• Optimize the tagging setup for performance and data accuracy.
• Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy.
• Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking.
• Data management using processing rules, SAINT Classification and Classification rule builders
• Exposure to reporting APIs, Data Warehouse and Data Feeds
• Adobe Target
• Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences.
• Set up A/B tests and personalization campaigns based on business and marketing requirements.
• Integrate Adobe Analytics and Target to ensure seamless data flow for audience segmentation and reporting.
• Collaborate with design, development, and UX teams to ensure tests and personalized experiences are implemented correctly