Web Development & Growth Marketing Consultant

Overview
The Web Development and Growth Marketing position plays a crucial role in driving online presence and engagement for our organization. This combined role integrates the technical skills of web development with the strategic aspects of growth marketing to optimize our digital platforms. The ideal candidate will not only design and maintain user-friendly websites but also implement innovative marketing strategies that enhance brand visibility and customer acquisition. Their work will directly contribute to improving user experience, increasing website traffic, and ultimately driving conversion rates that align with the company's growth objectives. With the digital landscape continually evolving, this role demands a proactive individual who can adapt quickly and leverage analytic tools to measure performance, improve functionality, and deliver compelling content that resonates with our audience.
Key Responsibilities

Develop and maintain responsive websites that reflect brand guidelines.
Implement site enhancements based on user feedback and analytics.
Optimize website content for search engines (SEO).
Collaborate with design team to create engaging visuals and layouts.
Monitor and analyze website traffic and performance metrics.
Create, manage, and deploy marketing campaigns across various digital platforms.
Employ A/B testing to optimize user experience and conversion rates.
Write and edit content for blogs, newsletters, and social media.
Manage email marketing campaigns and build subscriber lists.
Utilize social media channels to promote content and drive traffic.
Conduct market research to identify opportunities for growth.
Work with external vendors and partners for technical support and resources.
Stay current with industry trends, tools, and technologies.
Utilize analytics tools such as Google Analytics and SEMrush.
Ensure compliance with web standards and regulations.

Required Qualifications

Bachelor's degree in Computer Science, Marketing, or related field.
Proven experience in web development using HTML, CSS, and JavaScript.
Strong understanding of SEO principles and best practices.
Experience with digital marketing strategies and tools.
Familiarity with content management systems (e.g., WordPress).
Highly analytical with problem-solving abilities.
Excellent written and verbal communication skills.
Knowledge of user experience (UX) design principles.
Proficient in social media platforms and analytics tools.
Experience with email marketing and automation tools.
Ability to manage multiple projects and meet deadlines.
Basic knowledge of graphic design principles is a plus.
Experience in A/B testing methodologies.
Current knowledge of web technology trends and practices.
1-3 years of relevant work experience in a similar role.
Strong teamwork and collaboration skills.