Lead - Public Relations/Event Management - Retail (8-12 yrs)

- We are currently seeking a dynamic PR and Events lead to join our team. As a PR and Events lead, you will be responsible for managing our public relations efforts and coordinating various events to enhance brand visibility and engagement. You will leverage your strong networking skills in the PR domain and manage relationships with third-party vendors for event execution.

- The ideal candidate will have extensive experience in media relations, brand management, and strategic communication, and will work closely with internal teams, external agencies, and media outlets to elevate our brand's presence and reputation.

- Key Responsibilities:- Public Relations Management:o Develop comprehensive PR strategies that align with the company's branding and marketing goals.

- Build and maintain relationships with key media players to ensure continuous coverage and presence across various channels, including print, digital, and broadcast media.o Craft compelling press releases, pitch stories, and handle all communications with the media.o Monitor industry trends and maintain a keen understanding of market dynamics to leverage in PR activities.

- Coordinate with the social media team to ensure consistent messaging across all platforms.

- Prepare performance reports for each PR campaign, analysing ROI and key performance metrics.- Event Planning and Coordination:o Lead the organization and execution of all company events, ranging from small-scale to large-scale corporate functions, in-house to brand/ our participation in third party events.

- Source and secure venues, manage contract negotiations with venues and vendors, and coordinate logistics from start to finish.o Oversee the design and production of event materials, ensuring all aspects reflect the brand's high standards.o Coordinate day-of event management, including setup, staffing, execution, and breakdown.o Develop and manage timelines and workflows to ensure all tasks are completed on schedule.

- Coordinate with brands for approvals or procurement of all the assets & designs as and when required.

- Qualifications: Degree in Public Relations, Communications, Marketing, or a related field.- Strong existing network within the PR industry.

- Proven track record of developing and executing successful PR campaigns. Excellent communication, negotiation, and interpersonal skills.

- Organizational and time-management abilities. Experience in event management is preferred, but not required; Experience in managing third-party vendors and coordinating with external entities.