Torque Communications - Specialist - Media Public Relations (8-10 yrs)

Job Description:

- Torque Communications has over 20 years of consulting in communications management across domains and sectors.

- Over these years, we have consulted over 400 of the world's best firms for an extended period of time.

- We have been advising governments, corporations, NGOs.

- We have been instrumental in changes in policy; changes in communication paradigms and changes in consumer behavior.

- Torque is led by a professional team drawn from diverse arenas ranging from journalism and public affairs to government services and marketing.

- At the core is a backbone of strong communications professionals who represent over 100 man-years of combined experience in managing public relations.

- The focus is on building a deep understanding of our clients and their requirements with the aim of developing communication that addresses business goals.

- Our sectoral experience ranges from Information Technology, Defense, Education, Pharmaceuticals, Automobiles, and Energy to Lifestyle, Agri-tech, Healthcare and Services among others.

- The team has an excellent understanding and appreciation of the Indian media scenario married with long-standing relations.

Position Overview:

- We are seeking experienced and client-focused senior professionals to lead public relations accounts, delivering strategic, high-quality PR solutions that resonate with target audiences and enhance client visibility.

- This role demands a seasoned PR professional with excellent client engagement skills, a strategic mindset, and the ability to manage client relationships effectively.

- The ideal candidate is highly organized, a strong communicator, and skilled in both traditional and digital media engagement.

Key Responsibilities:

Account Management and Client Satisfaction:

- Manage multiple client accounts, ensuring that all deliverables are aligned with the client's mandate and that timelines are met.

- Build and maintain strong client relationships, regularly engaging with clients to ensure satisfaction and adjust strategies as needed.

- Take full responsibility for deliverables on client mandates, consistently meeting or exceeding expectations.

Strategic Content Development and Messaging:

- Collaborate with clients to develop key messaging and impactful content that resonates with target audiences.

- Create compelling and strategic content, including press releases, articles, and other materials, tailored to client requirements and audience needs.

- Carry out research based on briefs from subject matter experts and function heads to develop specific storylines that elevate client narratives.

Media Relations and Coverage:

- Cultivate and maintain relationships with journalists and media professionals across relevant outlets to secure positive client coverage.

- Pitch client stories effectively to ensure broad and favorable media visibility in targeted publications.

- Source responses from client spokespeople to support PR pitches and respond promptly to media queries.

Pipeline, Project, and Crisis Management:

- Manage the pipeline, timelines, and schedules for PR and communication activities to ensure consistent and timely delivery.

- Strategize and execute plans of action in crisis situations, providing swift and strategic PR responses.

Business Development and Growth:

- Identify new client prospects, lead pitches, and contribute to business development efforts that align with agency growth goals.

- Support agency visibility and reputation through high-quality service delivery and thought leadership in client interactions.

Personal Traits and Required Skills:

- Exceptional Client Engagement: Approachable and client-focused personality with a willingness to engage regularly and build lasting client relationships.

- Strong Writing and Editing Skills: Exceptional attention to detail in content creation and the ability to edit for clarity, tone, and structure.

- Media Savvy: Proven ability to engage with media, build relationships, and secure valuable media coverage for clients.

- Collaborative Spirit: Capable of working both independently and within a collaborative team setting, engaging confidently with multiple stakeholders.

Qualifications:

- Bachelor's degree in Public Relations, Communications, Journalism, Business, or a related field.

- Master's degree preferred.

- Minimum 8-10 years of experience in public relations, with a record of success in client account management and media relations.

- Strong financial and operational management skills.

- Proven expertise in client servicing, content development, and business development.