Torque Communications - Senior Public Relations Manager (8-10 yrs)

- Torque Communications has over 20 years of consulting in communications management across domains and sectors.

- Over these years, we have consulted over 400 of the world's best firms for an extended period of time.

- We have been advising governments, corporations, NGOs.

- We have been instrumental in changes in policy; changes in communication paradigms and changes in consumer behavior.

- Torque is led by a professional team drawn from diverse arenas ranging from journalism and public affairs to government services and marketing.

- At the core is a backbone of strong communications professionals who represent over 100 man-years of combined experience in managing public relations.

- The focus is on building a deep understanding of our clients and their requirements with the aim of developing communication that addresses business goals.

- Our sectoral experience ranges from Information Technology, Defense, Education, Pharmaceuticals, Automobiles, and Energy to Lifestyle, Agri-tech, Healthcare and Services among others.

- The team has an excellent understanding and appreciation of the Indian media scenario married with long-standing relations.

Position Overview:.

- We are seeking experienced and client-focused senior professionals to lead public relations accounts, delivering strategic, high-quality PR solutions that resonate with target audiences and enhance client visibility.

- This role demands a seasoned PR professional with excellent client engagement skills, a strategic mindset, and the ability to manage client relationships effectively.

- The ideal candidate is highly organized, a strong communicator, and skilled in both traditional and digital media engagement.

Key Responsibilities:

Account Management and Client Satisfaction:

- Manage multiple client accounts, ensuring that all deliverables are aligned with the client's mandate and that timelines are met.

- Build and maintain strong client relationships, regularly engaging with clients to ensure satisfaction and adjust strategies as needed.

- Take full responsibility for deliverables on client mandates, consistently meeting or exceeding expectations.

Strategic Content Development and Messaging:

- Collaborate with clients to develop key messaging and impactful content that resonates with target audiences.

- Create compelling and strategic content, including press releases, articles, and other materials, tailored to client requirements and audience needs.

Carry out research based on briefs from subject matter experts and function heads to develop specific storylines that elevate client narratives.

Media Relations and Coverage:

- Cultivate and maintain relationships with journalists and media professionals across relevant outlets to secure positive client coverage.

- Pitch client stories effectively to ensure broad and favorable media visibility in targeted publications.

- Source responses from client spokespeople to support PR pitches and respond promptly to media queries.

Qualifications:

- Bachelor's degree in Public Relations, Communications, Journalism, Business, or a related field.

- Master's degree preferred.

- Minimum 8-10 years of experience in public relations, with a record of success in client account management and media relations.

- Strong financial and operational management skills.

- Proven expertise in client servicing, content development, and business development.