Our client is leading provider of fintech, compliance, and automation solutions, catering to businesses across various industries looking for Content and Social Media Marketing Specialist plays a crucial role in enhancing the brands online presence and engagement through strategic content development and social media initiatives for Rajendra Place, Delhi
Key Responsibilities
Manage content calendars to ensure timely posting and alignment with marketing campaigns.
Analyze social media metrics to identify trends, optimize performance, and improve engagement rates.
Collaborate with marketing and design teams to create visually appealing posts that capture audience attention.
Engage with followers by responding to comments, messages, and reviews professionally and promptly.
Conduct audience research to tailor content strategies and understand consumer behavior.
Implement SEO best practices in all content to enhance search visibility.
Create and oversee social media ad campaigns to boost brand reach and conversion rates.
Monitor competitors social media activities to identify opportunities and threats.
Write blog posts and articles that support brand messaging and drive traffic to the website.
Stay updated on industry trends and emerging platforms to recommend new opportunities for engagement.
Coordinate influencer partnerships to expand audience reach through authentic collaborations.
Evaluate and report on the effectiveness of social media campaigns and content strategies.
Participate in brainstorming sessions to propose fresh and innovative content ideas.
Assist in the development of overall social media marketing strategy and brand initiatives.
Required Qualifications
Bachelor s degree in marketing, Communication, or related field.
Proven track record of managing successful social media campaigns.
Strong understanding of various social media platforms and their respective audiences.
Ability to work independently and manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Strong analytical skills with the ability to interpret data and make informed decisions.
Experience with social media management tools such as Hootsuite or Buffer.
Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
Knowledge of SEO and keyword research tools.
Creative mindset with the ability to conceptualize engaging content.
Strong attention to detail in writing and editing.
A proactive approach to learning and adapting to new trends.
Ability to collaborate effectively with diverse teams.
Experience in influencer marketing and community building is a plus.
Demonstrated ability to initiate and manage projects effectively.