Amura - Manager - Paid Media (5-7 yrs)

Designation: Manager Paid Media.

Experience: 5 to 7 years.

Job Location: Pune (Work from Office).

About Amura.

- Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India.

- The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.

Role in the organization:.

- Amura is looking for a Paid Media Manager with at least 5+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin Ads, Amazon Ads, Bing, etc.

- Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.

Responsibilities:.

- Develop and execute comprehensive paid media strategies that align with client objectives and overall marketing goals.

- Ensure month-on-month improvement in performance to drive higher ROI.

- Oversee the planning, execution, and optimization of paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Amazon, eCommerce, and others.

- Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Data/Tracking.

- Collaborating with internal teams to drive the set goals holistically.

- Utilize data-driven insights to continually refine and improve campaign performance.

- Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources and maximizing return on investment.

- Present campaign performance reports and insights to clients, maintaining strong client relationships.

- Stay abreast of industry trends, algorithm changes, and emerging technologies to continually optimize paid media efforts.

- Robust with the implementation of GTM, GA, Shopify, GA4 & CRM tools.

- Knowledge of Media planning is an added advantage.

Revenue mapping:.

- Able to map individual & team revenue in comparison to the media commissions/media spends handled.

- Supporting in building frameworks to scale performance and ensuring implementation of SOP across the dept.

- Able to drive a minimum team of 7 8 people.

- Developing or coordinating strategies to work on max retentions on client portfolios.

- Understanding client business objectives & providing solutions, being able to support BD & being involved in pitches.

Team Training & Client Facing:.

- Ensure training team in technical PPC, analytics & reporting frameworks.

- Develop training calendars as per the skill set maps.

- Derive OKRs for the team and ensure timely completion of the OKR to improve efficiency.