PIQUOTA - Senior Paid Media Manager (4-5 yrs)

Paid Media Manager (Social & Search).

Job Description:

- We are seeking an experienced Senior Paid Media Manager (Social & Search) to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client.

- This role is critical in planning and executing multi-channel paid media strategies across search platforms such as Google and Bing, and social platforms including Meta, TikTok, LinkedIn, X, Reddit, and Pinterest.

- The ideal candidate will have a proven track record of driving results through strategic planning, precise execution, and ongoing optimization of paid media campaigns.

Key Responsibilities:

- Develop comprehensive media strategies tailored to client goals across search and social platforms.

- Define audience and targeting strategies based on campaign objectives and available data.

- Recommend budgets by channel and tactic, ensuring optimal allocation of resources.

- Set up accounts and campaigns within native platforms, ensuring adherence to best practices.

- Create and manage ad units, ensuring creative aligns with audience and platform specifications.

- Launch and manage media campaigns across platforms, including Google Ads, Bing Ads, Meta, TikTok, LinkedIn, X, Reddit, and Pinterest.

- Monitor campaign performance against defined KPIs and objectives and implement ongoing optimizations to ensure campaigns meet or exceed performance targets.

- Collaborate and share learnings with other media and creative teams to support cross-channel ideation and optimization.

- Deliver regular performance reports with actionable insights and strategic recommendations.

Qualifications:

- 4-5+ years of experience in paid media management, with agency experience preferred.

- Proficiency in native advertising platforms, including Google Ads, Bing Ads, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, X Ads Manager, and Pinterest Ads Manager.

- Strong analytical skills and the ability to interpret performance data to make informed decisions.

- Experience with audience targeting, bid strategies, and budget management.

- Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.

- Strong attention to detail with demonstrated analytical skills.

- Exceptional verbal and written communication skills.

- A results-driven mindset with a passion for achieving and exceeding campaign objectives.