We are seeking a dynamic and results-driven Product Marketer to join our team at Ambee. In this role, you will be responsible for shaping and executing the content strategy for specific use cases, ICPs, and industry verticals to position Ambee s climate intelligence solutions effectively in the market. You will work cross-functionally with product, sales, content, and digital teams to build compelling messaging that resonates with various audience segments and drives conversions.
As a key player in our marketing efforts, you will lead the creation of high-quality marketing collateral including whitepapers, case studies, blogs, and presentations while developing go-to-market strategies for new product features and industry partnerships. Your insights will help shape product positioning and messaging, using customer feedback, market trends, and competitive analysis to continuously refine our approach and maximize impact.
Your responsibilities
Own and drive the content strategy for specific use cases, ICPs, and industry verticals to position Ambee s solutions effectively in the market.
Collaborate with cross-functional teams (product, sales, content, SEO, and digital ads) to build compelling product messaging and value propositions tailored to different audience segments.
Develop high-quality marketing collateral, including whitepapers, case studies, blogs, presentations, and sales enablement assets.
Lead the creation and execution of go-to-market strategies for new product features, solutions, and industry partnerships.
Conduct detailed market research, competitive analysis, and customer interviews to gather insights and identify opportunities for product positioning.
Partner with the sales team to provide training, develop battle cards, and create compelling narratives to improve deal win rates.
Continuously analyze campaign performance, customer feedback, and market trends to refine messaging and improve engagement.
What we re looking for
Proven experience in product marketing, content strategy, or solution marketing, preferably in a B2B or SaaS environment.Hands-on experience in creating ICPs
Strong analytical mindset with the ability to understand complex technical products and translate them into customer-centric messaging.
Strong market and consumer research skills, with industry know-how and insights.
Experience in creating marketing content tailored to different stages of the buyer s journey and multiple audience personas.
A data-driven approach to decision-making and experience with campaign measurement and ROI analysis.
Exceptional written and verbal communication skills with attention to detail.
Strong collaboration skills and the ability to work across functions in a fast-paced environment.
Knowledge of climate intelligence, environmental data, or a related domain is a significant plus.
Qualifications and requirements
Bachelor s degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
3+ years of experience in product marketing, preferably in a tech or SaaS environment.
Proven track record of successfully launching new products and driving marketing initiatives that improve revenue and customer engagement.
Familiarity with CRM, marketing automation tools, and product management tools (e.g., HubSpot, Google Analytics 4, Salesforce, Trello, etc.).
Strong project management skills with the ability to prioritize tasks and manage multiple initiatives simultaneously.