Marketing Head

Role & responsibilities

• Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion.
• Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting
• Collaborate with cross-functional teams for creating compelling marketing assets.
• Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization.
• Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making.
• Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights.
• Prepare and present performance reports to senior management.
• Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development.
• Drive campaigns within allocated budgets, ensuring positive ROI.
• Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization.