Aliens Group - General Manager/Vice President - Digital Marketing - IIT/IIM (9-25 yrs)

ALIENS GROUP is a premium real estate player based out of Hyderabad. It is poised to dominate the real estate market with a land bank of 1500+ acres land and to transform the way we live by matching it up with global standards and delivering exceptional quality of living spaces governed by our idea of "intelligent living". Headquartered in Hyderabad, Aliens Group includes companies such as Aliens Smart City Pvt. Ltd., and Aliens Developers Pvt. Ltd., We have successfully executed multiple projects such as Sweet Home Venus, Fast Track, Aliens Blend, Aliens Valley and Aliens Elite.

We recently secured a significant deal worth Rs. 465 crores with institutional investors from India, including a Rs. 332 crores investment from the Government of India backed SWAMIH fund for our ambitious residential project, Aliens Space Station.

As the GM/VP of Digital Marketing for a leading real estate company, he/she will play a pivotal role in driving the company's sales growth through a dynamic and innovative digital strategy. Your vision and leadership will shape the digital marketing approach, enhancing brand visibility, customer engagement, and conversion rates across various digital platforms. He/She will manage a team of digital marketing specialists, collaborate cross-functionally, and ensure all campaigns are data-driven and aligned with the company's high-end market positioning.

Key Responsibilties:

Strategic Leadership:

- Develop and execute comprehensive digital marketing strategies aimed at driving customer acquisition, lead generation, and overall sales growth for luxury residential and commercial projects.

Performance Marketing:

- Lead the creation and optimization of performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and others to enhance conversion rates and ROI.

Data-Driven Decision Making:

- Analyze and interpret key metrics (CPA, ROAS, CLV, etc.) to optimize digital marketing initiatives and ensure consistent, measurable success.

Market Research & Segmentation:

- Conduct in-depth market research, competitor analysis, and customer segmentation to tailor campaigns that resonate with luxury buyers and investors.

Collaborative Campaign Development:

- Work closely with creative, content, and sales teams to develop compelling, on-brand marketing assets, ensuring a unified message across all digital platforms.

Budget Management & Optimization:

- Manage digital marketing budgets, ensuring efficient allocation of resources across channels, with a focus on maximizing ROI and sales performance.

Technology & Tools:

- Utilize leading digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and automation platforms to monitor campaign performance and generate actionable insights.

Reporting & Insights:

- Prepare and present detailed performance marketing reports to senior management, outlining campaign performance, key learnings, and opportunities for further optimization.

Innovation & Trends:

- Stay ahead of the latest digital marketing trends and technologies, ensuring the company's strategies are innovative and reflective of market changes, particularly in the luxury real estate sector.

Team Leadership:

- Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration, creativity, and professional growth. Ensure all team members are aligned with the company's strategic objectives.

Brand Positioning:

- Ensure all digital marketing efforts reflect the company's brand identity, positioning the company as a leader in the real estate market.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field preferably from IIM's, IIT's and Premium Tier 1 B-Schools.

- 10+ years of experience in digital marketing, with significant experience in luxury real estate or high-end consumer brands.

- Proven experience in performance marketing, customer acquisition, and campaign optimization.

- Strong analytical skills, with expertise in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

- Excellent leadership and team management skills, with the ability to collaborate cross-functionally.

- Strong understanding of the luxury market and the unique buyer journey within the real estate sector.

- Excellent communication skills and the ability to present complex data to senior stakeholders