Email Deliverability Specialist

Key Responsibilities :-

Email Deliverability Management :-

• Design and implement email warm-up plans for IPs and domains to maximize deliverability.
• Monitor and improve email campaign performance through inbox placement monitoring and deliverability troubleshooting.
• Establish and maintain relationships with major ISPs and ESPs to resolve delivery issues.
• Manage blacklists and maintain IP and domain reputation.
• Implement best practices for email marketing to adhere to global regulations (CAN-SPAM, GDPR, CASL).
• Analyze bounce reports, spam complaints, and open/click rates to identify and resolve deliverability issues.
  

Infrastructure Management :-

• Install, configure, and optimize email servers such as PowerMTA, Postfix, and other SMTP services.
• Set up and manage DNS settings for sending domains (SPF, DKIM, DMARC, MX, PTR).
• Ensure load balancing and efficient IP rotation for large-scale email sends.
• Monitor server performance, and ensure the stability and scalability of email infrastructure.
• Perform regular audits on email infrastructure to identify and resolve potential bottlenecks.
  

Monitoring and Reporting :-

• Provide regular reports on email performance, deliverability, and server health.
• Manage feedback loops (FBL) and postmaster tools for major ISPs (Gmail, Yahoo, Microsoft, etc.).
• Ensure that tracking URLs and links used in email campaigns are optimized and correctly set up.
• Develop actionable insights from email metrics to improve the performance of future campaigns.
  

Qualifications and Requirements :-

• Experience: Maximum 3 years in email deliverability, email infrastructure management, or related roles.
  

Technical Skills:

• Proficiency in email marketing technologies, PowerMTA/Postfix, and SMTP servers.
• Strong understanding of DNS, SPF, DKIM, DMARC, MX records, IP rotation, and bounce handling.
• Knowledge of load balancing, IP pools, and server performance monitoring.
• Familiarity with deliverability tools (250ok, Return Path, GlockApps) and postmaster tools.
• Regulatory Knowledge: Deep understanding of CAN-SPAM, GDPR, CASL, and email compliance.
• Analytical Skills: Ability to interpret bounce codes, analyze email delivery data, and provide insights.
• Problem-Solving: Proactive in resolving email delivery and infrastructure issues.
  

Communication: Strong verbal and written communication skills. Ability to explain technical concepts to non-technical stakeholders