Adobe Campaign Developer/Lead

Role & responsibilities

• Design and implement complex multi-wave, multi-channel communications using tool such as Adobe Campaign, with coding for versioning (dynamic in email and mobile push), offers and personalization and Email Deployment.
• Provide and be knowledgeable in 'best practices' in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and adhoc communications
• Build and execute test and measure campaign strategies that will drive desired customer behaviour
• Lead campaign and program requirement discussions to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement
• Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement

Preferred candidate profile

• Integrated marketing experience in social media planning, channels, and engagement.
• Experience in delivering digital campaigns for products and/or services.
• Experience in running email/WhatsApp/ Mobile App/ SMS marketing campaigns.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
• In-depth knowledge and understanding of existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, etc.), their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios.
• Ability to provide digital marketing expertise to multiple projects simultaneously with attention to detail and quality, and meet deadlines
• Expertise in Digital Marketing tools such as Google Analytics, Adobe Analytics, Adobe Target etc.

Perks and benefits