Email Marketing Specialist

Email Marketing and CRM Specialist

We are looking for an experienced and motivated Email Marketing Specialist to join our Digital and Growth Marketing team. Your primary responsibilities will include:

• Developing and implementing CRM strategies.
• Managing email marketing campaigns.
• Using data insights to improve customer engagement.

Your proficiency in HubSpot and hands-on experience in CRM will be essential in achieving significant results and optimizing our marketing initiatives.

CRM Strategy Development:

• Collaborate with the team to define CRM strategies that align with business objectives.
• Analyze data to segment audiences and tailor messaging for maximum impact.
• Develop customer journey maps and identify opportunities for engagement and conversion.

Email Marketing:

• Create and execute email marketing campaigns from concept to deployment.
• Craft compelling email copy and design templates that resonate with target audiences.
• Monitor email deliverability and optimize email send practices.
• A/B test email campaigns to improve open rates, click-through rates, and conversion rates.

Market Analysis:

• Stay updated on industry trends, emerging technologies, and best practices related to CRM, Salesforce, and email marketing.
• Conduct research to identify market dynamics, competitive landscapes, and potential opportunities for innovation.

Data Analysis:

• Analyze campaign performance and customer data to derive actionable insights.
• Use data to refine and optimize CRM and email marketing strategies continuously.

Automation and Personalization:

• Implement marketing automation workflows to nurture leads and improve customer retention.
• Personalize email content and offers based on customer behaviours and preferences.

HubSpot Management and Innovation:

• Develop, administer, and manage the HubSpot CRM platform, ensuring it meets evolving business requirements.
• Explore and implement new HubSpot features and integrations to optimize workflows, reporting, and campaign effectiveness.
• Provide training and support to team members on HubSpot usage and best practices.

Cross-Function Collaboration:

• Maintain regular communication with senior leadership to provide updates on campaign performance and recommendations for improvement.
• Be responsive to requests and adapt strategies based on feedback.

QUALIFICATIONS

• Overall 6-8 years of experience in CRM and Email Marketing Management.
• Proficiency in CRM platforms such as HubSpot is mandatory, with a focus on driving innovation and optimizing its use for marketing efforts.
• HubSpot certification is preferred.
• Experience with Microsoft Excel (vlookups and pivot tables) and HTML basics.
• Hands-on experience with Email Marketing and CRM tools like HubSpot.
• Excellent team player with experience
• Strong interpersonal, presentation, and communication skills.
• Must be a self-starter with good time/project management skills.
• Exceptionally well-organized with strong attention to detail.
• Critical thinker with analytical and problem-solving skills.
• Strong logical reasoning skills and out-of-the-box solutions.
• An affinity for new technologies and platforms with an ability to implement them in relation to business problems.
• Highly perceptive and adaptable to different situations, with the ability to thrive in a fast-paced, dynamic environment.