Manager - Marketing - B2B Sector (3-5 yrs)

Job Summary:

- We are looking for an experienced and results-driven Marketing Manager to lead our B2B marketing efforts.

- The ideal candidate will have a strong background in building strategic partnerships, driving business growth through innovative marketing initiatives, and managing client relationships.

- This role requires exceptional strategic thinking, relationship-building skills, and a passion for delivering impactful marketing campaigns.

Key Responsibilities:

Strategic Marketing & Business Development:

- Develop and implement comprehensive B2B marketing strategies to enhance brand visibility and market presence.

- Identify and evaluate new business opportunities, partnerships, and collaborations to expand the client base.

- Create and execute marketing campaigns tailored to target industries and audiences.

Client Acquisition & Relationship Management:

- Build and nurture relationships with key business clients to ensure repeat business and sustained partnerships.

- Act as the primary liaison for clients, ensuring their needs are met and providing solutions to their challenges.

- Organize and participate in industry events, networking sessions, and conferences to foster connections with potential clients.

Negotiation & Contract Management:

- Manage the end-to-end process of B2B tie-ups, from initial outreach and negotiation to contract closure and execution.

- Ensure all agreements are mutually beneficial and aligned with company objectives.

Market Research & Insights:

- Conduct in-depth market research to identify emerging trends, industry shifts, and competitor strategies.

- Use insights to refine marketing strategies and identify new opportunities for growth.

Campaign Monitoring & Reporting:

- Monitor the performance of marketing campaigns, analyzing key metrics to measure success and ROI.

- Prepare detailed reports and presentations for senior management, showcasing campaign effectiveness and strategic recommendations.