Regional Visual Merchandiser, South, Van Heusen

To be responsible for VM Designing and planning of all the upcoming stores for the brand effectively implementing the window and merchandize display at the stores. Be responsible for renovation and refurbishment of existing stores.

The VM industry is still in a developing phase in India, with the advent of International players and with awareness of International VM standards, there is stiff competition to lure the consumers providing them superior shopping experience through innovative and attractive displays. Hence developing established vendors who can supply mannequins and other props of international quality is a challenge. Also creating an environment and mindset of effective visual merchandising in the stores is a challenge.

Key Challenges:

Managing within budget
Implementation and execution of the idea, not only training associates in the stores but to create an eye for VM at the store level is critical for effective visual merchandising
Buy in for new initiatives from the senior management and then realizing the idea at the store level.
Vendor management in terms of timely and quality delivery, developing new vendors