eCommerce Manager - FMCG (5-15 yrs)

Key Responsibilities :

1. Strategy and Planning :

- Develop and execute the business plan for quick commerce and marketplace platforms.

- Analyze market trends and competitor activities to identify growth opportunities.

- Define sales, revenue, and profitability targets for each platform.

2. Channel Management:

- Build and maintain strong relationships with quick commerce and marketplace platforms.

- Onboard new platforms and negotiate favorable terms and commissions.

- Regularly monitor platform performance and optimize product visibility, pricing, and promotions.

3. Product and Catalogue Management:

- Ensure accurate and attractive listings with updated product descriptions, images, and pricing.

- Optimize product discoverability through SEO, keyword strategy, and A+ content.

- Manage inventory across platforms to avoid stockouts or overstocking issues.

4. Campaigns and Promotions:

- Plan and execute platform-specific marketing campaigns and promotional events.

- Collaborate with the digital marketing team to drive traffic and conversions.

- Track ROI and performance metrics of campaigns to ensure optimal spending.

5. Operations and Logistics:

- Coordinate with supply chain teams to ensure seamless order processing, packaging, and delivery.

- Monitor order fulfillment rates and minimize SLA breaches or delivery delays.

- Collaborate with platforms to implement quick commerce-specific operational requirements.

6. Analytics and Reporting:

- Track and analyze sales data, customer behavior, and platform performance.

- Generate actionable insights to improve traffic, conversion rates, and AOV (Average Order Value).

- Prepare regular reports on platform performance for senior management.

7. Customer Experience:

- Monitor and address customer reviews and feedback to improve satisfaction.

- Collaborate with customer service teams to resolve escalations effectively.

8. Compliance and Financials:

- Ensure compliance with platform guidelines and legal requirements.

- Manage P&L for the quick commerce and marketplace channels.

- Oversee reconciliation of payments, returns, and platform fees.