Head Of Marketing

Developing Marketing Strategies:

• Crafting long-term and short-term marketing strategies that align with the companys business goals.

• Understanding the HR Tech SaaS (Software as a Service) landscape and developing strategies to target key decision-makers like HR professionals, talent acquisition teams, and executives in businesses.

Brand Management:

• Overseeing the brand positioning and messaging to ensure consistency across all marketing channels (websites, content, social media, ads).

• Developing and implementing strategies to enhance brand recognition and thought leadership in the HR tech space.

Demand Generation and Lead Generation:

• Managing campaigns across multiple channels (email, SEO, PPC, content marketing, social media, webinars, etc) to generate inbound leads.

• Nurturing leads through targeted content and educational resources about HR Tech SaaS offerings.

• Creating customer personas and segmenting target markets to tailor marketing campaigns effectively.

Market Research and Competitive Analysis:

• Conducting in-depth research to understand market trends, customer needs, competitor offerings, and regulatory changes in HR tech.

• Using data to identify opportunities for innovation, pricing, and positioning.

Sales Enablement:

• Collaborating closely with the sales team to develop tools, messaging, and collateral that help in converting leads into customers.

• Ensuring alignment between sales and marketing teams to optimize conversion rates.

Customer Retention and Engagement:

• Leading initiatives for customer retention through targeted communication, product updates, and value-based content.

• Measuring customer satisfaction and ensuring continuous engagement post-sale.

Team Leadership and Collaboration:

• Leading and mentoring the marketing team, ensuring they have the necessary resources, support, and guidance.

• Collaborating with other departments such as product, customer success, and operations to align marketing efforts.

HR Tech Knowledge:

• Strong understanding of HR processes, technologies, and trends such as recruitment automation, talent management, performance reviews, learning & development, and employee engagement.

• Familiarity with HR Tech SaaS (Software as a Service) business models and subscription-based pricing structures.

Strategic Thinking:

• Ability to formulate and execute high-level marketing strategies that support company growth goals.

• Innovation in designing campaigns that differentiate the brand from competitors.

Digital Marketing Expertise:

• Deep expertise in digital marketing channels: SEO, SEM, content marketing, social media, email marketing, and paid advertising.

• Understanding of tools like HubSpot, Google Analytics, Salesforce, and Marketo.

Data Analysis & Insights:

• Comfort with analyzing data from CRM systems, analytics platforms, and campaign management tools.

• Experience with customer segmentation, funnel tracking, and understanding of KPIs.

Leadership & Communication:

• Proven leadership abilities, with experience in managing and developing teams.

• Strong interpersonal skills and the ability to collaborate across teams.

• Excellent verbal and written communication skills for internal and external messaging.

• A degree in Marketing, Business Administration, or a related field (MBA preferred).

• Proven experience in a senior marketing role, especially in the HR Tech, SaaS, or B2B industries.

• Demonstrable experience in managing large-scale marketing campaigns, driving brand growth, and achieving sales targets.

• Experience in AI driven HR Tech SAAS platform

• Should have experience in generating revenue of USD 10M to 100M

• Should have experience in India and the US geography

• Good network with influencers

• Good to have speaking experience

• Experience in raising funds within the VC communities across the globe in HR tech

• Should have good network with CHROs in the fortune companies

• HR TECHNOLOGY

• SAAS PRODUCT

• MARKETING STRATEGY

• LEAD GENERATION

• LEADERSHIP

• DIGITAL MARKETING