Campaign Management Sr Analyst

Skill required: Marketing Operations - Campaign Management



Designation: Campaign Management Sr Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires:B2B Sales & Events SupportCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.



What are we looking for?

B2B Sales Transformation

?The B2B Sales and Event Support Specialist will play a critical role in enhancing business-to-business interactions and promoting products within the oil and gas industry.

Understanding client requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc.

Managing and triaging tickets to relevant teams as per agreed timelines?Ensuring Standards and Data Privacy Compliance for every Campaign?Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ?Execute Projects in line with project management principles of Communication, Stakeholder management, Risk & Issue Management etc.

Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery.

Multitasking with wide range of responsibilities, including the creation of sales collateral, coordinating training programs, managing product demonstrations, and providing event support. ?Possess strong organizational skills, creativity, and the ability to communicate effectively with various stakeholders to ensure the successful execution of sales and event initiatives.

Strong written and verbal communication skills.

Excellent organizational and project management abilities.

Proficiency in Microsoft office especially PowerPoint and any other presentation tools.

Basic knowledge of content creation and design software (e.g., Adobe Creative Suite, Microsoft Office).

Experience in coordinating events and training programs.

Ability to work collaboratively with sales and marketing teams.


Roles and Responsibilities: ?Sales Support Services?Work with the team to create engaging sales materials, including brochures, presentations, and case studies, aligned with branding guidelines.

Schedule and manage logistics for training sessions; develop customized training materials based on feedback from sales teams.

Collaborate with client organize and conduct product demonstrations, ensuring alignment with client needs and effective communication of product value.

Manage client communications with multiple stakeholders.

Events Support Services?Collaborate with event agencies to ensure smooth execution of events, managing timelines, logistics, and stakeholder communications.

Work with team to develop promotional materials and event-specific content, ensuring alignment with branding and event objectives as per client briefings.

Manage invitations, Pre-event communication with target audience, registrations, and follow-up communications, including feedback collection and reporting.

Understanding of compliance and safety standards relevant to event management.


Qualifications

Any Graduation