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Job Title - GN - SONG - MT - Digital Marketing- Programmatic Media - Manager

Management Level :06 - Manager

Location:Bangalore/ Gurgaon/Mumbai

Must have skills:DSP, SSP, PMP Ad servers


Good to have skills:Data Analytics

Experience:12 years of experience


Educational Qualification:MBA

Job

Summary:

We are seeking a skilled Programmatic Media Specialist to manage and optimize digital advertising campaigns across DSPs (Demand-Side Platforms) like Google DV360, The Trade Desk, and Amazon DSP. The ideal candidate will have a strong understanding of real-time bidding (RTB), audience segmentation, and data-driven decision-making to drive performance marketing. Responsibilities include campaign setup, budget pacing, bid optimization, A/B testing, and reporting, ensuring efficient ad spend and maximum ROI. Expertise in ad fraud prevention, brand safety, and privacy regulations (GDPR, CCPA) is essential. Strong analytical skills, hands-on experience with DMPs/CDPs, Google Analytics, and AdTech MarTech tools, and the ability to collaborate with cross-functional teams will be key to success in this role.

Roles Responsibilities:Programmatic Media Strategy Leadership

Develop and execute programmatic media strategies to drive business growth and maximize ROI.

Oversee campaign planning, setup, execution, and optimization across DSPs such as Google DV360, The Trade Desk, Amazon DSP, and Xandr.

Lead real-time bidding (RTB) strategies, audience segmentation, and advanced targeting methodologies.

Provide thought leadership on emerging trends in programmatic, including cookieless advertising, AI-driven bidding, and omnichannel marketing.

Campaign Management Optimization

Manage end-to-end programmatic campaigns, ensuring smooth execution across display, video, native, and connected TV (CTV).

Optimize bids, budgets, and audience targeting to improve efficiency and effectiveness.

Implement A/B testing, multivariate testing, and data-driven optimizations.

Oversee pacing, budget utilization, and media mix modeling for better forecasting and planning.

Data-Driven Decision Making Performance Analytics

Analyze campaign performance using Google Analytics, Adobe Analytics, and DSP reporting dashboards.

Develop custom dashboards and automated reports for key stakeholders.

Use advanced analytics and attribution models (e.g., last-click, multi-touch, incrementality testing) to measure campaign impact.

Provide actionable insights and recommendations to improve ROAS, CPA, and customer lifetime value (CLV).

Ad Tech MarTech Integration

Oversee the implementation and integration of Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and AdTech tools.

Collaborate with IT and analytics teams to ensure proper tracking setup using Google Tag Manager (GTM), Adobe Tag Manager, and API integrations.

Evaluate and onboard new ad tech solutions, AI-powered bidding algorithms, and programmatic innovations.

5. Privacy, Compliance, Ad Fraud Prevention

Ensure all campaigns comply with GDPR, CCPA, and evolving privacy regulations.

Implement cookieless targeting solutions, contextual advertising, and first-party data strategies.

Cross-Functional Collaboration Stakeholder Management

Work closely with internal teams (creative, analytics, data science, and marketing) to align programmatic efforts with overall business objectives.

Present insights, performance reports, and strategic recommendations to leadership and clients.

Innovation Industry Thought Leadership

Stay updated on AI-driven programmatic trends, new DSP functionalities, and advancements in omnichannel marketing (CTV, DOOH, Audio).

Identify and test new media opportunities (e.g., retail media, programmatic direct, native advertising).

Provide training and mentorship to junior team members, fostering a culture of continuous learning and growth.

Professional Technical Skills:

Programmatic Media Buying Execution Expertise in DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr) and RTB strategies.

Audience Targeting Data Management Proficiency in DMPs/CDPs, first-party data activation, and identity solutions.

Performance Optimization Measurement Strong analytical skills in bid optimization, budget pacing, A/B testing, and KPI tracking.

Ad Tech MarTech Integration Hands-on experience with Ad Servers, Google Tag Manager (GTM), API integrations, and automation.

CTV, DOOH Emerging Programmatic Channels Experience in CTV, OTT, DOOH, native advertising, and retail media networks.

Privacy Compliance Management Deep understanding of GDPR, CCPA, cookieless targeting, and brand safety.

Stakeholder Team Leadership Ability to collaborate across teams, mentor junior specialists, and present insights to leadership.

Innovation Industry Expertise Staying updated on AI-driven programmatic trends, omnichannel strategies, and automation advancements.

Additional Information:- This programmatic role requires a combination of strategic leadership, data-driven decision-making, and deep technical expertise in programmatic advertising

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Qualifications

Experience:12 years of experience


Educational Qualification:MBA