GN - SONG - MT - Content Management - Senior Manager

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Content management Senior Manager

Join our team of Strategy Consulting Global Network Song
who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice:Strategy Consulting Global Network Song

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Areas of Work:Content strategy, content management system, digital asset management system, omni-channel content activation

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Level:Senior Manager

| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad |

Years of Exp: 12+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest

Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy Consulting Global Network Song practice.

The Practice- A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

The Content Management Senior Manager is a senior level position within the Marketing transformation vertical of Accenture GN Song.

The individual will be responsible for defining strategy for implementing and managing content management systems to drive content activation across multiple channels for the clients.

The key responsibilities will include the following:

Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts.

Strategize for content format and templates, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.

Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM

Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process.

Understand, design the internal components workflows/process of DAM/CMS and their integration with remaining marketing components such as MRM (Marketing resource management), workflow management, PIM (Product information management, MAM (Media asset management), digital rights and licensing management (DRM), CMP (content marketing platform), CSPs (Content service platforms) or content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs.

Evaluate document business processes, existing workflows and systems, create requirements for new processes, develop use cases, and manage requirement changes. Overall, lead content management process and technology assessment, KPI and its definition, vendor assessment for different technologies including Adobe.

Develop and manage a team of content management specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.

Drive business development efforts and thought leadership in the content management space.

Key Skills:

A strong understanding of the fundamentals of Digital Marketing and evolving MarTech/AdTech platform landscape

An understanding of the customer journey and enabling the content and content systems across the journey

An understanding of key digital metrics like reach, impressions, engagement rate, etc.

A strong understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics

An ability to work closely with business teams including product owners and technology teams.

An understanding of on-page SEO keyword research, web analytics and tagging

A keenness to adapt to learn and adapt to new technology in the digital realm.

In addition, to excel at the role, you will also need to have.

An ability to work with the leadership to support business development and thought leadership.

Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.

Strong communication and presentation skills to share the perfect pitch with key stakeholders.

Strong client handling skills to develop, manage and deepen relationships with key stakeholders.

Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.

Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.

Identify new opportunities, develop solutions, and own proposals end to end.

Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Qualifications

Your experience counts!

MBA from a tier 1 institute with preferably bachelors degree in marketing, journalism, communications, or a related field

Overall 12+ years of work experience in below

Gathering and documenting requirements, creating and maintaining functional specifications for DXP/DAM /CMS. 8+ year of implementing web content management and/or eCommerce applications.

Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms.

Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets and workflow customization/creation.

Experience in distributing content efficiently and measuring impact across owned earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc.

Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals.

Working experience with JIRA, Confluence or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories

Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities

Developing / supporting development of MarTech/AdTech platform technology

Experience in working with middle to senior management levels within existing organization / client organizations.

Experience in working across multiple industries.