GN - Song - MT - Brand and Creative - Design Lead

The Strategy & Consulting Global Network Song Practice

Job Title - Design Lead + Consultant + The Strategy & Consulting Global Network Song Practice

Management Level:08

Location:Mumbai

Must have skills:

Static and animated content creation


Good to have skills:

Basic knowledge of SEO principles, including keyword research and optimization.

Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.

Familiarity with social media analytics tools to gauge campaign performance.

Experience interacting with and influencing cross-functional teams

Continuously explores new practices and patterns for their problem-solving toolkit

Uses creativity from a wider perspective in terms of re-framing problems and approaches

Knowledge on functioning of GenAI and Automation based job routes will be good

Job

Summary

Lead the creative vision for campaigns, ensuring alignment with brand objectives and target audience needs. Manage and mentor a team of designers and writers, collaborating with cross-functional teams and clients to deliver high-quality creative assets. Oversee multiple projects, stay updated with industry trends, and ensure consistency and innovation in all creative outputs.

Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice.

The Practice A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

Creative Leadership:

Develop and drive the creative vision for campaigns, ensuring alignment with brand objectives and target audience needs.

Lead brainstorming sessions to generate innovative ideas and concepts for marketing, advertising, and branding projects.

Oversee all creative deliverables, maintaining the highest quality standards and ensuring consistency with brand guidelines.

Guiding creative teams in the creation of creative assets for digital, print, social, and video projects

Experience working closely with creative directors and"art directors to develop a brand's visual design identity

Working with cross functional teams and leading the delivery.

Ability to present and pitch ideas with ease.

Team Management:

Inspire, mentor, and manage a team of designers, writers, and other creative professionals.

Conduct performance reviews, provide constructive feedback, and foster professional growth within the team.

Promote a collaborative and inclusive culture that encourages innovation and teamwork.

Client Collaboration:

Act as the primary point of contact for clients, understanding their vision and translating it into creative solutions.

Present creative concepts and strategies to stakeholders, incorporating feedback while maintaining the integrity of the vision.

Build strong client relationships to foster trust and long-term collaboration.

Strategic Planning:

Collaborate with marketing, product, and strategy teams to align creative direction with overall business objectives.

Develop creative strategies that drive engagement, conversions, and brand loyalty across multiple channels.

Stay updated with industry trends, competitor strategies, and emerging design technologies to inform creative decisions.

Project Management:

Manage multiple projects simultaneously, ensuring timely delivery within budget and scope.

Establish clear timelines, milestones, and resource allocations for creative projects.

Troubleshoot challenges and provide solutions to meet project requirements and deadlines.

Content Creation:

Oversee the design and execution of high-quality visuals, videos, and written content for campaigns, events, and digital platforms.

Ensure the seamless integration of storytelling and visual design across all touchpoints.

Quality Assurance:

Review and approve all creative work, ensuring precision, consistency, and alignment with client expectations.

Implement feedback loops to continuously improve creative outputs.

Innovation and Trends:

Stay ahead of design trends, technologies, and best practices to deliver cutting-edge creative solutions.

Integrate new tools, methods, and platforms to enhance the teams creative capabilities.

Brin

g your best skills forward to excel at the role:

Adobe Creative Suite - must have Photoshop, Illustrator, After Effects experience

Good to have Indesign and Premier Pro experience

Well versed in MS office.

Read about us.
Your experience counts!

Postgraduate or Graduate in Fine Arts

Candidate with 8+ years of hands-on experience on static and animated content creation

Must have skills:

Static and animated content creation


Good to have skills:

Basic knowledge of SEO principles, including keyword research and optimization.

Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.

Familiarity with social media analytics tools to gauge campaign performance.

Experience interacting with and influencing cross-functional teams

Continuously explores new practices and patterns for their problem-solving toolkit

Uses creativity from a wider perspective in terms of re-framing problems and approaches

Knowledge on functioning of GenAI and Automation based job routes will be good

Qualifications

Experience:Candidate with 8+ years of hands-on experience on static and animated content creation


Educational Qualification:Post Graduate or Graduate in Fine Arts