Campaign Management Sr Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud



Designation: Campaign Management Sr Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Campaign Planning and Requirements Gathering:

Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)

Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.

Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.Role requires Digital Marketing Ads & Promotion creation/designSFMC Configuration and Development:

Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.

Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.

Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:

Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.

Create Cloud pages within SFMC tool as per brief provided.

Ensure accurate targeting and segmentation of campaign audiences.

Monitor campaign performance and engagement metrics, providing regular reporting and analysisYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.



What are we looking for?
API Integration:Exposure to API integration to fully utilize SFMC's API capabilities.

Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.

Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.

HTML and CSS:Familiarity with HTML and CSS for email template customization.

Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.


Roles and Responsibilities:

In this role you are required to do analysis and solving of increasingly complex problems

Your day to day interactions are with peers within Accenture

You are likely to have some interaction with clients and/or Accenture management

You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments

Decisions that are made by you impact your own work and may impact the work of others

In this role you would be an individual contributor and/or oversee a small work effort and/or team

Please note that this role may require you to work in rotational shifts


 Qualifications 

Any Graduation