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Accenture

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3.9

based on 54.5k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

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19621 Accenture Jobs

Brand & Comm Strategy Sr Analyst

Accenture Solutions Pvt Ltd

3.9

based on 54.5k Reviews

5-8 years

₹ 3 - 20L/yr (AmbitionBox estimate)

Mumbai

Brand & Comm Strategy Sr Analyst

Accenture

posted 8d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis SEO Java Public Relations Product Management

+ 10 more

Job Description

Skill required: Marketing Operations - Account Management

Designation: Brand & Comm Strategy Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do?

The purpose of this role is to support Brand and product management including launches, changes, development of communication materials.

Ensure Commercial Sales and Customer Product launch and communication requirements are met. Role requires Digital Marketing Ads & Promotion creation/design

Minimum 5 years of experience in in brand management, communications, public relations, or related fields.

Exposure to social media management, email marketing, and digital content creation

Experience in executing or assisting with brand campaigns, ensuring consistency in messaging and coordinating content across multiple channels In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.

What are we looking for?

B2B Sales Transformation

Brand Marketing

Channels Strategy

Client Management

Communication

Problem-solving skills

Proven track record of supporting or executing brand strategies in previous roles, particularly in the development of content or managing brand guidelines.

Strong product management knowledge

Ability to work in cross-functional teams and contribute to brainstorming sessions, providing insights into content creation and messaging that supports brand goals.

Proficiency in digital marketing, social media, and analytics tools.

Exposure to tracking and analyzing the performance of communication campaigns, including monitoring metrics like social media engagement, website traffic, and campaign effectiveness

Roles and Responsibilities:

Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trends

Collaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threats

Assist in the planning and execution of product launches, including coordinating launch events and creating launch assets

Drive both internal and external communication plans around all product launches

Assist in the creation and production of marketing collateral, including presentations, brochures, and digital assets

Work closely with graphic designers, creative teams, or external agencies to ensure the creation of marketing and promotional materials is on-brand and of high quality.

Provide administrative support in managing timelines, budgets, and resources for ongoing projects and campaigns.

Maintain and organize communication materials, campaign assets, and branding guidelines for easy access by team members.

Review content for accuracy, grammar, and adherence to brand guidelines before publication.

Assist in creating and maintaining a content calendar to ensure timely execution of brand and communication initiatives.

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

Read full job description