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Accenture

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3.9

based on 54.6k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

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19621 Accenture Jobs

Product Management Specialist

Accenture Solutions Pvt Ltd

3.9

based on 54.6k Reviews

7-11 years

Mumbai

Product Management Specialist

Accenture

posted 8d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Video Editing Salesforce Project Management Product Management Market Research

+ 8 more

Job Description

Skill required: Marketing Operations - Product Requirement Definition

Designation: Product Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do?
The Product and Communications Specialist is responsible for managing product-related communications and marketing strategies to ensure consistent messaging and alignment with Client's brand objectives. This role bridges product management and marketing functions, ensuring the effective promotion and positioning of Client's products while engaging stakeholders and customers through impactful communication initiatives.Role requires Digital Marketing Ads & Promotion creation/design

Bachelor's degree in marketing, Communications, Business Administration, or a related field.

Additional certifications in digital marketing or public relations are a pl You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.

What are we looking for?

Product Management

Technical Skills:

Strong understanding of product marketing and communications principles.

Proficiency in marketing tools and analytics platforms.

Knowledge of content management systems (CMS) and basic graphic design or video editing skills.Competencies:

Excellent verbal and written communication skills with a flair for storytelling.

Strategic thinker with a customer-centric approach.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

High level of creativity and attention to detail.

Ability to work effectively in cross-functional and multicultural teams.

Roles and Responsibilities:

Product Marketing Strategy:oDevelop and implement product marketing plans, including positioning, messaging, and promotional strategies.oCollaborate with product teams to ensure a clear understanding of product features, benefits, and market differentiators.

Content Development:oCreate and manage compelling content for product launches, campaigns, and promotional materials across multiple channels, including digital, print, and social media.oEnsure all communications align with Client's brand guidelines and resonate with target audiences.

Stakeholder Engagement:oWork with internal stakeholders, including sales, product, and marketing teams, to ensure unified messaging and objectives.oAct as the primary point of contact for product-related queries and communications within the organization.

Campaign Execution and Monitoring:oExecute integrated campaigns to promote products, collaborating with creative teams and external agencies as needed.oTrack and analyze campaign performance, providing insights to optimize future initiatives.

Market Research and Insights:oConduct market research to understand customer needs, industry trends, and competitor activities.oUse insights to refine product positioning and tailor communication strategies.

Crisis and Issue Management:oManage product-related communications during crises or issues, ensuring timely, clear, and accurate messaging.

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

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