Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management



Designation: Campaign Management Specialist



Qualifications:Any Graduation



Years of Experience:7 to 11 years



What would you do?
The CRM Lead will play a key leadership role in shaping and driving the strategic direction of Client's Customer Relationship Management (CRM) program. This position is responsible for overseeing the CRM strategy, execution, and optimization to foster long-term customer loyalty, improve customer retention, and enhance customer lifetime value. The CRM Lead will collaborate with multiple business functions, leveraging customer data and insights to deliver personalized, targeted experiences, ultimately contributing to Client s overall business goals. This role requires a mix of strategic thinking, data-driven decision-making, and leadership to manage and evolve Client's CRM capabilities across customer touchpoints.Role requires Digital Marketing Ads & Promotion creation/design

Strategic Thinking:Ability to think critically and strategically about CRM initiatives, ensuring that they align with business goals and deliver measurable outcomes.

Leadership & Team Management:Strong leadership skills, with the ability to inspire, guide, and mentor a team, while fostering collaboration across cross-functional departments.

Customer-Centric Mindset:A deep understanding of customer needs, with the ability to create tailored CRM strategies that enhance engagement, loyalty, and satisfaction.

Analytical & Problem-Solving Skills:Strong ability to analyze complex data, identify trends, and resolve issues to improve CRM performance and customer experience.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.



What are we looking for?

Data Analytics & Reporting:Strong proficiency in data analysis and understanding of reporting tools such as Excel, Tableau, Google Analytics, or similar. Ability to turn data into actionable insights that drive decision-making.

Campaign Management & Automation Tools:Expertise in using marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Campaign) to create and manage automated customer journeys, campaigns, and communication strategies.

Customer Segmentation:Proficient in segmenting customer bases based on behavior, preferences, and demographics, ensuring CRM campaigns are targeted and personalized.

Customer Experience (CX) Design:Strong understanding of customer journey mapping, customer touchpoints, and strategies to optimize the overall customer experience.

CRM Data Integration:Knowledge of integrating CRM systems with other business tools, such as marketing platforms, sales tools, and customer service systems, ensuring a cohesive data flow across the organization.

Project Management:Excellent organizational and time management skills, capable of leading multiple projects simultaneously and ensuring timely delivery and alignment with business objectives.


Roles and Responsibilities:

CRM Strategy Development & Execution:Lead the creation, implementation, and continuous optimization of Client's CRM strategy, ensuring it is aligned with overall business objectives and customer-centric goals. Work closely with senior leadership to ensure CRM initiatives support Client s strategic vision.

Customer Segmentation & Personalization:Leverage customer data to define clear customer segments and develop personalized engagement strategies across various touchpoints. Ensure CRM programs are tailored to meet the needs of different customer segments, driving higher engagement and satisfaction.

Campaign Leadership & Innovation:Manage and oversee the design, execution, and optimization of multi-channel CRM campaigns (email, SMS, mobile apps, loyalty programs, etc.). Innovate new ways to engage customers, leveraging emerging technologies and industry best practices.

Data-Driven Insights & Analytics:Utilize customer data, analytics, and reporting to continuously monitor and measure CRM program performance. Provide insights on customer behavior, trends, and opportunities to improve program effectiveness and achieve key performance indicators (KPIs).

Cross-Functional Collaboration:Lead cross-functional teams, including marketing, IT, sales, and customer service, to ensure CRM strategies are implemented effectively across the organization. Ensure alignment of CRM programs with marketing, product, and customer service strategies.

CRM Platform & Tools Management:Oversee the effective use and optimization of Client's CRM platforms (e.g., Salesforce, Adobe Campaign, etc.). Lead CRM system enhancements and integrations to ensure they are scalable, functional, and meet business requirements.

Team Leadership & Development:Manage and mentor a team of CRM professionals, providing guidance on best practices, professional development, and career growth. Foster a culture of collaboration, innovation, and continuous improvement within the team.

Customer Journey Optimization:Design and manage customer journeys across various stages (acquisition, engagement, retention, and advocacy). Identify friction points and improve the end-to-end customer experience through seamless, consistent interactions.

Budget & Resource Management:Oversee the CRM budget, ensuring that resources are allocated effectively across projects and initiatives. Monitor expenditures and ROI to optimize resource allocation.


Qualifications

Any Graduation