Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Social Media Strategies



Designation: Digital Mktg Advisory Senior Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
The Digital and Social Media Specialist drives Client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/designThe team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements.



What are we looking for?
Technical Skills:

Expertise in digital marketing tools, including analytics platforms.

Proficiency in content management systems and social media scheduling tools.

Strong understanding of SEO, SEM, and paid media strategies.

Ability to analyze data and translate it into actionable insights.Core Competencies:

Analytical Thinking:Strong ability to measure and optimize digital performance.

Creativity:Develop engaging and innovative digital content.

Adaptability:Respond quickly to changes in digital trends and platform updates.

Collaboration:Work effectively with internal teams and external partners.

Communication:Clear and effective communication of digital strategies and performance insights.Education:

Bachelor's degree in Marketing, Digital Media, or a related field (required).

Certifications in digital marketing are a plus.


Roles and Responsibilities: . Digital Strategy Development:

Develop and execute digital marketing strategies that align with Client's business objectives.

Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management:

Manage Client's social media channels, including content planning, posting, and audience engagement.

Monitor social media trends and implement best practices to enhance Client's online presence.3. Campaign Execution:

Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions.

Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis:

Track and analyze digital campaign performance using analytics tools.

Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation:

Ensure all digital and social media activities comply with Client's brand guidelines and industry regulations.

Stay updated on emerging digital trends and recommend innovative approaches for Client.


Qualifications

Any Graduation