Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management


Designation: Campaign Management Analyst


Qualifications:Any Graduation


Years of Experience:3 - 5 Years


What would you do?
Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects.


What are we looking for?
Adobe Marketo Engage

Adaptable and flexible

Ability to perform under pressure

Problem-solving skills

Detail orientation

Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines

Your expected interactions are within your own team and direct supervisor

You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments

The decisions that you make would impact your own work

You will be an individual contributor as a part of a team, with a predetermined, focused scope of work

Please note that this role may require you to work in rotational shifts


Qualifications
Any Graduation