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Accenture

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3.9

based on 53.7k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

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27233 Accenture Jobs

Campaign Management Analyst

Accenture Solutions Pvt Ltd

 · 

3.9

 based on 53.7k Reviews

3-5 years

Mumbai

Campaign Management Analyst

Accenture

posted 23hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Adobe Software Testing Salesforce Java Email Marketing

+ 10 more

Job Description




Skill required: Marketing Operations - Campaign Management


Designation: Campaign Management Analyst


Qualifications:Any Graduation


Years of Experience:3 to 5 years

Language - Ability:English - Advanced


What would you do?
 HTML Coding:
  • Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices.Quality Assurance:
  • Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization.Email Rendering:
  • Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets)..Email Testing:
  • Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement.Role requires - Campaign QA ( Salesforce marketing cloud)Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.


    What are we looking for?
     Must Have Skills:
  • Proficiency in HTML:Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients.
  • Marketing platform experience:Experience in working with Braze or a similar marketing automation platform for building and deploying email campaigns.
  • Email Testing:Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices.
  • Quality Assurance:Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality.
  • Problem-Solving:Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding.Good To Have Skills:
  • CSS and JavaScript:Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script etc.
  • Email Design:Understanding of email design principles and the ability to create visually appealing and engaging email templates.
  • Marketing Automation:Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys.
  • Coding Best Practices:Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance.

    Roles and Responsibilities:
  • In this role you are required to do analysis and solving of increasingly complex problems
  • Your day to day interactions are with peers within Accenture
  • You are likely to have some interaction with clients and/or Accenture management
  • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
  • Decisions that are made by you impact your own work and may impact the work of others
  • In this role you would be an individual contributor and/or oversee a small work effort and/or team
  • Please note that this role may require you to work in rotational shifts


    Qualifications
    Any Graduation

    • Employment Type: Full Time, Permanent

    Read full job description

    Prepare for Management Analyst roles with real interview advice

    What people at Accenture are saying

    Management Analyst salary at Accenture

    reported by 11 employees with 2-6 years exp.
    ₹5.5 L/yr - ₹17.1 L/yr
    26% less than the average Management Analyst Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 53.7k employees
    65%
    85%
    68%
    76%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
    View more benefits

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    Accenture Mumbai Office Location

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    Mumbai  (1)
    Mumbai Office
    1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
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